06/18/2026
In your business, make sure you understand your role and the value you add to the process.
Suppose you don’t make the product or provide the labor, or you don’t own the relationship with the customer, or you don't own the relationship with the manufacturer. In that case, chances are you are not in a position to add much value and very likely will be the first to be squeezed into accepting zero profit (or worse, losing money) because the process doesn’t need you.
So the margarita question is, who am I in the chain, and how much value am I adding? How can I add more? And if I’m not really adding anything, then how do I make changes now to avoid getting squeezed out? A real business adds real value in a way that the market appreciates. Make sure you are adding real value!