23/10/2026
💙 MEET LYNN EASTON | FOUNDER & CEO OF AFSCOT FINANCIAL SERVICES
27 years in insurance. One enduring philosophy: business with heart.
What keeps someone passionate about the insurance industry after 27 years?
For Lynn Easton, it’s simple: people.👥
As the founder and CEO of AFSCOT Financial Services, Lynn has built her approach to business around relationships, trust and a genuine commitment to helping clients protect what they’ve worked so hard to build.
Because insurance is about far more than policies, premiums and paperwork. It’s about understanding the people behind the businesses, recognising what matters most to them, and being there to offer guidance and support when the unexpected happens
For Lynn, that means building relationships that extend beyond a policy — relationships founded on communication, personal service and a commitment to helping clients navigate their insurance needs, including the claims process.
But there’s more to Lynn than her professional life.
At 66, she’s still dancing, hula hooping, practising yoga, gardening, creating and finding new ways to inspire others. Her home, affectionately known as The Village of Love, reflects the values she brings into both life and business: connection, purpose, growth and a willingness to embrace new adventures.
Her personal motto?
❤️ “No matter what the question, love is the answer.”
It’s a philosophy that reminds us that, even in business, how we treat people matters.
Lynn believes you’re never too old to learn, reinvent yourself or make a difference. After 27 years in insurance, that spirit of curiosity and growth continues to shape her journey and her vision for AFSCOT.
At AFSCOT, we believe that protecting a business starts with understanding the people behind it.
Because behind every business is a story, a vision and years of hard work worth protecting.
We’d love to hear from our network:
💬 What’s one lesson your career has taught you about the importance of relationships in business?