05/29/2026
Sometimes the most impactful "yes" starts with knowing what to say "no" to.
In this clip, Julie Wilson shares a key finding from Women Doing Well's research: purpose is one of the strongest drivers of a woman's generosity.
When women have clarity around their purpose and passions, they're often better equipped to make intentional giving decisions—leading to generosity that is more joyful, meaningful, and aligned with what matters most.
We've loved learning from Women Doing Well throughout this series. Follow Women Doing Well for more research and insights on women and generosity, with new findings coming in the months ahead.