Strategic Business Advisory & Tax

Strategic Business Advisory & Tax Strategic Business Advisory & Tax, CEO, Randi Sorenson, C.P.A. has been a business advisor and accoun

As accounting professionals and business advisors with over 25 years of experience, we have the skills to identify problems and provide solutions for our clients. We get to know our clients’ business and personal goals and create customized action plans to help them achieve success. After working with countless businesses, we have found we are able to have the greatest impact with companies genera

ting $1 million or more in annual revenue and with leadership who are willing to invest the time, money, and energy necessary to grow and sustain a thriving business. Our most successful clients are those who want to facilitate change and make difficult decisions that will benefit the long-term health of the company.

When Google launched a product nearly identical to Jotform, the founder didn't pivot away; he found the positioning that...
06/19/2026

When Google launched a product nearly identical to Jotform, the founder didn't pivot away; he found the positioning that made Google irrelevant to his customers. The insight that saved the company. They weren't building online forms; they were giving people back their time. Every business needs a clear answer to one question - why should someone choose you over every alternative available to them? https://oal.lu/ovtpI

Clearing your inbox feels productive, but a useful reframe worth sitting with: email is a tool, not a task list. Process...
06/18/2026

Clearing your inbox feels productive, but a useful reframe worth sitting with: email is a tool, not a task list. Processing messages is not the same as producing meaningful work, and measuring your day by how empty your inbox is hands the control of your attention to everyone else. Batching email into defined windows and returning to intentional work is where real progress lives. https://oal.lu/j49Oi

If someone on your team can do a task 80% as well as you, hand it off. Holding on until someone reaches 100% means stayi...
06/17/2026

If someone on your team can do a task 80% as well as you, hand it off. Holding on until someone reaches 100% means staying buried indefinitely while growth stalls. The owners who scale successfully aren't the ones who do everything perfectly; they're the ones who get good at developing people and protecting their own time for the work only they can do. https://oal.lu/i3vlz

Instagram began as a check-in app. Shopify started as a snowboarding store. Slack was an internal tool for a gaming comp...
06/16/2026

Instagram began as a check-in app. Shopify started as a snowboarding store. Slack was an internal tool for a gaming company. What turned each of them into something significant wasn't pushing through; it was being willing to change direction entirely. Resilience keeps you going, but adaptability determines where you actually end up. https://oal.lu/XMjuS

One executive was sent on a six-week Harvard program, and the real test wasn't his development; it was whether the busin...
06/15/2026

One executive was sent on a six-week Harvard program, and the real test wasn't his development; it was whether the business could run without him. It could. That deliberate investment in distributed leadership is exactly what separates companies that hold under pressure from those that don't. The founders who build well during stable times are the ones with options when conditions change. https://oal.lu/eNtHu

Consumers want to know the person behind the business before they commit, especially for services. A strong founder voic...
06/12/2026

Consumers want to know the person behind the business before they commit, especially for services. A strong founder voice builds the kind of trust and emotional connection that a business brand alone rarely achieves. This guide covers the practical pillars: owning a clear point of view, showing up consistently on the right platforms, and turning visibility into something people actually want to follow. https://oal.lu/uqXBN

Tax strategy isn't a once-a-year scramble; it's a year-round part of running a profitable business. One founder saved ov...
06/11/2026

Tax strategy isn't a once-a-year scramble; it's a year-round part of running a profitable business. One founder saved over $4,500 in the first year simply by switching entity structures. Another reduced taxable income by $50,000 through strategic fourth-quarter planning. Learn five practical moves small business owners can make to protect more of what they earn. https://oal.lu/xApj1

Research suggests it takes roughly 20 seconds for someone to form a first impression, well before you've said a word. An...
06/10/2026

Research suggests it takes roughly 20 seconds for someone to form a first impression, well before you've said a word. An executive communication coach breaks down what confident leaders do differently: they take up space deliberately, show up with intention, and when they finally speak, they make it about the other person. The physical signals sent before opening your mouth shape how everything after it lands. https://oal.lu/qaLjN

Three-quarters of small businesses are now using AI, according to a recent Goldman Sachs study of 10,000 companies, with...
06/10/2026

Three-quarters of small businesses are now using AI, according to a recent Goldman Sachs study of 10,000 companies, with 84% reporting productivity gains. But only 14% have integrated it into core operations, which is where the real returns tend to live. For small business owners still using AI at the surface level, learn what deeper adoption actually looks like. https://oal.lu/p9MKj

Google's research suggests that before someone buys, they need seven hours of contact with you across eleven touchpoints...
06/09/2026

Google's research suggests that before someone buys, they need seven hours of contact with you across eleven touchpoints on four platforms. Most founders show up for one: the discovery call. This piece reframes personal brand building not as self-promotion but as the work that happens before a prospect ever reaches out, making the eventual conversation a formality rather than a pitch. https://oal.lu/qRBMW

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