Strategic Business Advisory & Tax

Strategic Business Advisory & Tax Strategic Business Advisory & Tax, CEO, Randi Sorenson, C.P.A. has been a business advisor and accoun

As accounting professionals and business advisors with over 25 years of experience, we have the skills to identify problems and provide solutions for our clients. We get to know our clients’ business and personal goals and create customized action plans to help them achieve success. After working with countless businesses, we have found we are able to have the greatest impact with companies genera

ting $1 million or more in annual revenue and with leadership who are willing to invest the time, money, and energy necessary to grow and sustain a thriving business. Our most successful clients are those who want to facilitate change and make difficult decisions that will benefit the long-term health of the company.

The data you rely on to make business decisions is only as valuable as its accuracy. This article breaks down what data ...
05/22/2026

The data you rely on to make business decisions is only as valuable as its accuracy. This article breaks down what data integrity actually means in practice, and why poor data quality quietly undermines everything from customer relationships to financial reporting. If your systems can't keep up with your growth, neither can your decisions. https://oal.lu/nXevb

Before jumping into an AI initiative, one question cuts through the noise: what problem are we actually solving, and for...
05/21/2026

Before jumping into an AI initiative, one question cuts through the noise: what problem are we actually solving, and for whom? This piece makes a compelling case that the businesses seeing real returns from AI aren't necessarily the fastest movers. They're simply the clearest thinkers. https://oal.lu/0uCW2

Your team might be your most credible marketing channel. A recent survey found that nearly 80% of consumers consider emp...
05/20/2026

Your team might be your most credible marketing channel. A recent survey found that nearly 80% of consumers consider employee social media posts more authentic than official brand content, and 70% said they'd support a company after seeing a real employee share their experience. Low cost, high trust, and your team is already there. https://oal.lu/5oN8V

Your story is one of your most underused business assets. A panel of founders recently shared how authentic, personal na...
05/19/2026

Your story is one of your most underused business assets. A panel of founders recently shared how authentic, personal narratives helped them earn customer loyalty, grow communities, and land spots in thousands of retail stores - not through polished marketing, but through real, relatable moments that customers actually connect with. https://oal.lu/rEoJx

Not every AI move needs to come from a boardroom. sometimes the signal comes from your customers. Peanut added an AI fea...
05/18/2026

Not every AI move needs to come from a boardroom. sometimes the signal comes from your customers. Peanut added an AI feature after noticing users were already turning to outside tools and bringing results back to the platform for validation. The best cue for when to adopt new technology often lives with the people already using your product. https://oal.lu/l4nUR

Did you know that playing it too safe has its own cost? Kellogg research shows that fear of messing up often holds back ...
05/15/2026

Did you know that playing it too safe has its own cost? Kellogg research shows that fear of messing up often holds back ambitious people more than their actual capabilities do. The leaders who grow fastest are the ones who learn to take calculated risks and own their mistakes openly when they happen. https://oal.lu/aTUt7

Most negotiations are decided before they even begin. How you're perceived walking into a room, whether you signal urgen...
05/14/2026

Most negotiations are decided before they even begin. How you're perceived walking into a room, whether you signal urgency or optionality, shapes the outcome more than the numbers do. https://oal.lu/duhOI

Running a business sustainably starts with running yourself sustainably. Here are six new books covering recovery, nutri...
05/13/2026

Running a business sustainably starts with running yourself sustainably. Here are six new books covering recovery, nutrition, purpose, and mental resilience, each built around the idea that wellness isn't a lifestyle trend for entrepreneurs - it's infrastructure. https://oal.lu/EAkHP

A personal problem nobody was solving became the foundation for a business now stocked in Michelin-starred restaurants. ...
05/12/2026

A personal problem nobody was solving became the foundation for a business now stocked in Michelin-starred restaurants. The takeaway isn't just about finding a gap in the market. It's about starting small, staying patient, and building something authentic enough that it earns its place over time. https://oal.lu/u849n

There are 70% more independent bookstores in the US today than there were six years ago. After two decades of decline, t...
05/11/2026

There are 70% more independent bookstores in the US today than there were six years ago. After two decades of decline, they're coming back, powered by communities choosing to shop intentionally. It's a timely reminder that trust, connection, and a clear purpose can be a small business's strongest competitive advantage. https://oal.lu/FK4Xs

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