Succentrix Business Advisors - West Monroe

03/11/2025

If the name "Intuit" doesn't ring a bell, it stands as the powerhouse company behind the QuickBooks, TurboTax, Mailchimp, and CreditKarma brands.

From the NFL playoffs to the NHL ice, and from Premier League soccer to cutting-edge metaverse experiences, Intuit has started to flex some serious muscle in the sports sponsorship game.

With a $500 million venue naming-rights deal in Los Angeles, to strategic alliances with properties across North America and Europe, to a game-changing Super Bowl activation on Roblox with a multiplatinum rapper, Intuit is proving that marketing through sports is the perfect playground for brands that want to win big.

But how does a fintech giant seamlessly weave itself into some of the most passionate human experiences on the planet to generate ROI? And why does it work?

Dive in to discover the strategy behind Intuit’s billion-dollar playbook and why it’s ringing the branding bell louder than ever.

https://tinyurl.com/Branding-Bell

01/31/2025

Even among such corporately-oriented college majors as accounting, finance, management, and entrepreneurship, so many graduates find that they either can't or don't want to make the traditional climb of the corporate ladder. What other kind of career path should they examine instead? One possible answer emerged from my examination of this issue.

After a see-saw election-year ride, the 2025 US labor market appears robust: layoff instances happen less, job growth seems consistent, and unemployment hovers near historic lows. However, this healthy picture doesn’t accurately reflect the job market realities faced by new college graduates, who ...