Financial Resource Advisors

Financial Resource Advisors Financial Resource Advisors: Guiding You Through a Lifetime of Financial Decisions It is our job to assist our client’s in becoming informed decision makers.

We believe our core value to clients is rooted in a strong advisory relationship distinguished by a personal and long-term approach. This begins with understanding the client’s emotional and intellectual needs in relation to finances, as well as, their life objectives and financial goals. An integral part of this responsibility is to prepare clients for the “certainty of uncertainty”. We believe p

eople want to make smart, responsible and values-based decisions with and about money. However, this can be a challenge when conflicting emotions are wrapped in the unexpected or uncertain. This is where practical, professional experience is invaluable. It helps clients avoid the paralyzing emotional depression at the bottom of markets and irrational exuberance at the top. It is our duty to objectively and candidly advise clients, even if it is not what they expect or want to hear. We believe the increasingly complex and evolving world of finance requires flexibility and even occasional improvisation. A team of skilled advisors have acquired many methods and solutions from years of experience working with hundreds of clients. This practical wisdom helps cut through the confusion and complications of a new client’s situation or an existing client’s changed circumstances. This approach gives clients the confidence to act and produces progress toward their goals. We believe a holistic view of our clients’ wealth management needs is the foundation for delivering comprehensive advice focused on achieving their life goals. Our advisory services span investment, risk, tax, retirement, and estate planning needs and our responsibility in all cases is to provide personalized advice and effective risk management. In doing so, it is also our responsibility to listen effectively and serve professionally. We believe a strong advisory relationship must be characterized by integrity and delivered through solutions and advice that are transparent and understandable. Securities and advisory services offered through Cetera Advisors LLC, member FINRA/SIPC, a broker/dealer and Registered Investment Adviser. Cetera is under separate ownership from any other named entity.

After nearly 17 years as the friendly face at Financial Resource Advisors, our Director of First Impressions, Tracy Wieb...
04/02/2026

After nearly 17 years as the friendly face at Financial Resource Advisors, our Director of First Impressions, Tracy Wiebke, is retiring! 💙

Join us in celebrating Tracy and the incredible impact she’s made over the years. You can send your well wishes by mailing a card, emailing her at [email protected], or stopping by in person.

We’ll be hosting an open house-style celebration on Monday, April 6 from 2:30–4:30 p.m. at our office (816 Tower Park Dr., Waterloo). Enjoy a small treat and help us send Tracy off into this exciting next chapter!

We’d love to see you there.

We were proud to have Mike (left behind Mayor Laudick), Managing Partner & Investment Advisor Representative and Chair o...
03/31/2026

We were proud to have Mike (left behind Mayor Laudick), Managing Partner & Investment Advisor Representative and Chair of the Community Foundation of Northeast Iowa, attend last week's groundbreaking for the The Salvation Army kitchen expansion.

This project will allow The Salvation Army to serve even more individuals and families in need across our community. The Community Foundation of Northeast Iowa was honored to support this effort with a significant grant two years ago, helping bring this vision to life.

We’re grateful for organizations like The Salvation Army that make a daily impact—and excited to see how this expansion will extend their reach even further.

The Salvation Army in Waterloo broke ground on a kitchen expansion project.

The FRA is expanding!Meet Suzanna. Suzanna joined FRA in the fall of 2025, bringing a background in nonprofit work and a...
02/24/2026

The FRA is expanding!

Meet Suzanna. Suzanna joined FRA in the fall of 2025, bringing a background in nonprofit work and a passion for helping others. She earned her bachelor’s degree in Family Services from the University of Northern Iowa. Suzanna is passionate about creating a welcoming environment where every client feels valued and supported. Outside of work, she enjoys hot yoga, reading, spending time with friends, and hiking with her boyfriend and dog.

Please help us welcome Suzanna!

Roll up your sleeves — this one’s a show‑stopper. 🍽️ From the kitchen of the author of this dish, get ready to serve som...
01/02/2026

Roll up your sleeves — this one’s a show‑stopper. 🍽️ From the kitchen of the author of this dish, get ready to serve something bold, rich, and unforgettable.

Full recipe here ➝ fraonline.com/holiday‑recipes

Sweet, crunchy, and totally irresistible — meet Mom’s Caramel Corn from Tracy Wiebke! 🍿🍯 Perfect for holiday movie night...
12/29/2025

Sweet, crunchy, and totally irresistible — meet Mom’s Caramel Corn from Tracy Wiebke! 🍿🍯 Perfect for holiday movie nights, gift bags, or just sneaking straight from the bowl. Classic, buttery, and made with love.

Get the full recipe here ➝ fraonline.com/holiday-recipes

This year, FRA was proud to support Quota of the Cedar Valley in their annual fundraiser. Quota’s mission—to promote lit...
12/29/2025

This year, FRA was proud to support Quota of the Cedar Valley in their annual fundraiser. Quota’s mission—to promote literacy, assist individuals with hearing and speech impairments, and serve people in need—aligns closely with our values of community support and financial stewardship. Working together on this initiative not only helps make a difference locally but also allows our team to deepen our connection to the community we serve.

Start your holiday mornings the right way with Ashley & Ryan Shaw’s Overnight Blueberry French Toast! 🍞🫐 Prep it the nig...
12/26/2025

Start your holiday mornings the right way with Ashley & Ryan Shaw’s Overnight Blueberry French Toast! 🍞🫐 Prep it the night before, wake up to a fluffy, golden, cream-cheese-and-blueberry-packed breakfast, and drizzle it with homemade blueberry syrup for extra magic. Brunch just got legendary.

Get the full recipe here ➝ fraonline.com/holiday-recipes

Wishing you a season filled with joy, gratitude, and a little holiday cheer 🎄From all of us at Financial Resource Adviso...
12/24/2025

Wishing you a season filled with joy, gratitude, and a little holiday cheer 🎄

From all of us at Financial Resource Advisors, thank you for trusting us this year. Cheers to a bright and successful 2026!

Please note: the FRA office will be closed on Christmas Eve, Christmas Day, and New Year’s Day.Year-end is a busy time f...
12/22/2025

Please note: the FRA office will be closed on Christmas Eve, Christmas Day, and New Year’s Day.

Year-end is a busy time for everyone and it also marks a few deadlines to keep in mind as we wrap up 2025 and head into 2026:

Deadline for 2025 gifting: December 31, 2025*
Deadline for 2025 RMD distributions: December 31, 2025*
Deadline for 2025 Roth conversions: December 31, 2025*
Deadline for 2025 IRA/Roth Contributions: April 15, 2026
Deadline for 2025 Iowa 529 Plan Contributions: April 30, 2026

*Please note, ample processing time is needed in advance of these IRS deadlines.

Sweet, nostalgic, and totally holiday‑worthy: these cherry rolls that Mavis Meyer passed down are your next brunch hero ...
12/19/2025

Sweet, nostalgic, and totally holiday‑worthy: these cherry rolls that Mavis Meyer passed down are your next brunch hero 🍒✨ Soft dough. Cherry pie filling. A drizzle of powdered sugar. Serve warm and watch them disappear.

Grab the recipe here ➝ fraonline.com/holiday‑recipes

🎉 Happy Work Anniversary! 🎉Please join us in congratulating Don Walsh on his 1-year work anniversary at FRA! 👏Since join...
12/16/2025

🎉 Happy Work Anniversary! 🎉

Please join us in congratulating Don Walsh on his 1-year work anniversary at FRA! 👏

Since joining the team, he has brought dedication and leadership to the IAS team. Don’s contributions have made a meaningful impact on our mission, and we’re so grateful to have him as part of the FRA family.

Here’s to continued success and many more milestones ahead! 🙌

Address

816 Tower Park Drive
Waterloo, IA
50701

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

Telephone

+13192326122

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