06/03/2026
WSWA's SipSource data shows that depletion trends across beverage alcohol moderated largely in April.
Here's what you need to know:
🍸 Spirits Trends Improve: April showed stronger rolling 3-month volume and revenue trends than March, with broad-based improvement across Spirits categories.
💲Premiumization Under Pressure: Revenue trends continue to lag volume trends in several categories, suggesting consumers remain focused on lower-priced offerings.
🍷 Wine Softened While Select Segments Outperformed: Overall Wine trends weakened in April, though Sauvignon Blanc continued to post growth and remained one of the category's strongest-performing segments.
Want more? Read the full blog: https://www.wswa.org/news/sipsourcer-data-shows-april-trends-reflect-normalization-after-strong-march-performance
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