09/02/2026
September is life insurance awareness month, and a great time to revisit our current income and liabilities and see whether or not we are insured properly or underinsured.
To raise awareness, it can be extra helpful to share stories of people who have been helped through life insurance. This financial emergency resource can preserve the dignity and independent living of a spouse, ensure a child’s education, or ensure financial pressure isn’t the barrier to other important goals. Not everyone has that kind of inspiring story to share, but there’s another story almost everyone knows. The story of someone whose loved one didn’t have life insurance, and so a premature death caused great financial hardship. When people realize three out of four people overestimate life insurance costs, the thought “if only” for those scenarios has crossed many minds. Both types of stories deserve to be shared.
Let’s spread the word.
https://gstrustco.com/solutions-services/boomers-beyond/