Vince Perri

10/29/2026

When nobody can see the entire path, the owner becomes the workflow.
New episode is up, watch it here.

Everything feels harder than it should. Leads with no follow-up, jo...

10/28/2026

I like questions that flip a problem. Graham Cochran flips selling: instead of convincing people to want your offer, build one they already want. We talked about it on the podcast.

Here is the question for you. What do your customers keep asking you for that you give away? Tell me below.

10/27/2026

Quick question, and I want an honest answer. When are your best two hours of the day, and what do you spend them on?

It came up in my conversation with Graham Cochran on the podcast. Time is not what runs out first for the owners I talk to. Good energy is.

What takes your best two hours? Tell me below.

The way to win in business is to stay in business long enough to wi...

10/27/2026

Be honest. Which of these texts hit your phone today?

They look like five different questions. They are five different reasons the business still needs you, and every one has its own fix.

Tell me which sender you heard from first.

10/23/2026

A quick, honest check on where your business stands. No spreadsheet.

The Owner's Self-Audit has fifteen statements and four possible results, from "you are still the operating system" to "a strong operating backbone." Before you take it, guess which one you are.

Which band? Tell me below.

10/22/2026

Two weeks ago I asked a business owner one question: what happens if your biggest customer leaves? He went quiet.

This week's episode is built around that silence. A rating scale from safe to exposed to critical, the percentage where I start to worry, and a 90-day plan to fix it before the call comes.

Where does your biggest customer sit? Tell me the percentage below.

10/21/2026

One customer can kill your business.

In this episode I rate five hypothetical customer situations as safe, exposed or critical, walk through four steps to diversify, and answer what I would do if a national customer offered a 45% jump in revenue with strings attached. It ends with a 90-day plan.

My number: I do not like anything over 10%.

Watch it here: https://youtu.be/YfiEZfxwHnE

What percentage of your revenue comes from your biggest customer? Tell me below.

One customer can kill your business. When your biggest client contr...

10/21/2026

Ten weeks left in 2026. Not a lot. Enough to fix one thing properly.

If I owned a service business right now, I would not try to fix everything. I would pick the one process that interrupts me the most and give it ten weeks. Map it, write down the best way to do it, hand it to someone else and watch, then put a number on it and one person in charge.

Do that once and January looks different. Which process is yours? Tell me below.

10/20/2026

Courtney Schawl told me she charges a couple grand for this kind of advice. Then she gave it away on the show.

I asked her for the secret sauce on Meta ads. She is a former music therapist who now runs Social Script and co-founded Biggs Bass Academy, so there are results behind what she says. I admitted I had run into the same problem with my own instant forms.

Who calls your new leads, and what is the first thing they say? Tell me below.

10/20/2026

Two marketing pros told me the same thing, and it surprised me: my business content is too business.

I talk about margins, acquisitions and lifetime value of a customer on my channel, and they told me, politely, that nobody can follow it. Their advice: keep the top of your content broad, let people fall in love with the person, then narrow it down to the business once they land on your profile.

Here is the part I could not argue with. My most watched videos have nothing to do with business. They are with my son and my family.

I talked it through with Courtney Schawl on this episode, along with her Meta ads secrets. Watch it here: https://youtu.be/AVPQf51eW68

What is the most-watched thing you have ever posted? Tell me below.

A $3 cost per lead on Meta ads? Courtney Schawl, founder of One Day...