Bookmark Asset Management

Bookmark Asset Management Bookmark Asset Mgmt. can help navigate a path to a sound future in a strategic and responsible way.

Marc Scharf is a founder and CIO of Bookmark Asset Management and has been in the investment management industry for over 25 years. Bookmark Asset Management specializes in providing sophisticated investment advice coupled with great service to business owners, entrepreneurs, corporations, foundations, and high net worth individuals. Our firm has a focus on creating customized portfolio solutions

for our clients to help achieve their goals. In addition, we have a unique niche in insurance asset management with a focus on captive insurance companies. Over the last three decades, Marc has worked as a portfolio manager for large hedge funds, international banks, and advisory firms. In 1993, Marc began his investment career at Cargill Investor Services trading commodities and futures for large oil and agricultural firms. He took his trading experience to several large Hedge Funds and became a portfolio manager at SAC Capital Advisors for five years. Marc later became a partner and portfolio manager at RNK Capital that invested in both private and public markets. At the Royal Bank of Canada, Marc was a managing director and a portfolio manager for their internal hedge fund with assets over $20 billion. Later, Bookmark Advisors was formed because Marc envisioned a firm that could provide objective, unbiased investment advice to a broad spectrum of investors that wasn’t influenced by investment banking relationships, large institutional capital with leverage, and monthly performance targets that clouded the big picture for most investors. Bookmark Advisors rebranded to become ESG Asset Management that has a similar philosophy that also strives for long term growth of capital with tax efficiencies. Marc believes that active management plays an important role in the process. The goal is to outperform the benchmarks on a risk adjusted basis when most financial advisors are just satisfied to match them. This strategy strives to optimize returns with good stock picking and targeting exposure in sectors and asset classes that have long term secular tail winds. Marc graduated with a degree in Finance from the University of Massachusetts at Amherst in 1991. Investment Advice offered through Private Advisor Group, LLC, a Registered Investment Advisor. Third party posts found on this profile do not reflect the views of Private Advisor Group and have not been reviewed by Private Advisor Group as to accuracy or completeness.

High-profile IPOs can generate excitement, but investors shouldn't overlook the benefits of diversification.Sector inves...
06/12/2026

High-profile IPOs can generate excitement, but investors shouldn't overlook the benefits of diversification.

Sector investing can provide exposure to long-term growth trends while helping reduce the risks associated with owning a single stock.



“We're definitely continuing to see interest in using sector products, sector ETFs,” said Matthew Bartolini, global head of research strategists at State Street Investment Management.

Markets ended the week on a mixed note as investors weighed competing signals.A stronger-than-expected jobs report reinf...
06/05/2026

Markets ended the week on a mixed note as investors weighed competing signals.

A stronger-than-expected jobs report reinforced the resilience of the U.S. economy but also reduced expectations for near-term interest rate cuts. Meanwhile, some profit-taking in AI-related stocks added pressure to major equity indexes.

On the energy front, ongoing tensions in the Middle East continue to create uncertainty, with oil prices remaining elevated despite Friday's pullback.

As always, short-term headlines can drive market volatility, but long-term investors are best served by focusing on their financial plan rather than reacting to daily market movements.

Have questions about your portfolio or recent market activity? We're here to help.

The tech-heavy index was weighed down by significant selling pressure in the wake of AI chipmaker Broadcom's disappointing guidance.

Will this week's economic data change the market's outlook?Friday's jobs report headlines a busy week that also includes...
05/29/2026

Will this week's economic data change the market's outlook?

Friday's jobs report headlines a busy week that also includes job openings, labor turnover data, and unemployment claims. Investors will also be listening closely to comments from central bank officials for clues about the path of interest rates.

Economic reports can influence markets in the short term, but maintaining a disciplined, long-term perspective remains one of the most important factors in investing success.

The holiday-shortened week's economic calendar features a key inflation update and a handful of Federal Reserve speakers.

Inflation may not dominate headlines the way it once did, but many retirees are still feeling its impact every day.From ...
05/22/2026

Inflation may not dominate headlines the way it once did, but many retirees are still feeling its impact every day.

From healthcare and housing to groceries and insurance, persistent inflation continues to put pressure on fixed income streams and long-term retirement plans. While economists and markets debate where interest rates may head next, the bigger question for many investors is simpler:

How do you build a financial plan that can adapt as costs continue to rise?

A thoughtful retirement strategy should account for more than just market performance — it should also consider purchasing power, sustainable income, taxes, and long-term flexibility.



Buying an "inflation protection" investment in retirement, instead of making sure your financial plan can withstand rising costs, is a big mistake.

Artificial intelligence continues to reshape industries at a rapid pace, with many leaders viewing it as one of the most...
05/14/2026

Artificial intelligence continues to reshape industries at a rapid pace, with many leaders viewing it as one of the most transformative technological shifts of our time. As companies race to integrate AI into everything from cloud computing to healthcare and automation, investors are paying close attention to the opportunities emerging across the market.

Here are some of the AI-focused stocks and companies investors are watching right now.

Artificial intelligence is the catalyst for what many observers recognize as a fourth industrial revolution. Here are the best AI stocks to buy right now.

With the midterm elections six months away, early trends suggest a shifting political landscape.Historical patterns, com...
05/08/2026

With the midterm elections six months away, early trends suggest a shifting political landscape.

Historical patterns, combined with current economic pressures and geopolitical tensions, could create headwinds for the party in power.



The midterm elections are six months away, but Democrats seem poised to translate President Trump's unpopularity into big gains.

Not all “safe” investments are created equal.From CDs to money markets to newer strategies like multi-year guarantees, t...
05/01/2026

Not all “safe” investments are created equal.

From CDs to money markets to newer strategies like multi-year guarantees, today’s landscape offers more ways to balance stability, yield, and flexibility.

Understanding how each piece fits can help you make more intentional decisions with your cash.

Read more here:

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Wars such as the one unfolding in Iran are always disturbing. For investors, there’s additional concern over whether the...
04/24/2026

Wars such as the one unfolding in Iran are always disturbing. For investors, there’s additional concern over whether these conflicts will spill over into their investment performance. But it’s important for investors to be cautious about making asset allocation changes in response to such events.

Continue Reading here:

Wars such as the one unfolding in Iran are always disturbing. For investors, there’s additional concern over whether these conflicts will spill over into their investment performance. But it’s important for investors to be cautious about making asset allocation changes in response to such events...

Looking through the trees to see the forest. A quick look at the S&P 500 Annual Returns and Declines.
04/17/2026

Looking through the trees to see the forest.

A quick look at the S&P 500 Annual Returns and Declines.

This year marks 100 years of research-quality US stock market returns. How important is this centennial? The movie Money...
04/06/2026

This year marks 100 years of research-quality US stock market returns.

How important is this centennial? The movie Moneyball provides a good example.

Continue reading more from DFA in our recent blog post.

This year marks 100 years of research-quality US stock market returns. How important is this centennial? The movie Moneyball provides a good example. The protagonist of the film, Oakland A’s General Manager Billy Beane, tries to field a championship contender with a tiny budget after many of his b...

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