Baker CFO Advisory, LLC

10/30/2026

Is your business generating revenue but not achieving the profitability you expected?

Revenue is only part of the picture. Professional service firms need to understand the key drivers behind their financial performance, including employee utilization, billing rates, client profitability, and overall operating costs.

Tracking the right KPIs can help business owners make better decisions and improve profitability.

Discover what to measure beyond revenue.

Read the full post: https://lnkd.in/p/gkvgsBCB

Strong revenue doesn't always mean strong profitability. Discover the key business drivers and KPIs that help professional service firms measure profitability beyond revenue.

10/30/2026

“Know what those drivers are, know your KPIs, and then take action on those.”

Tracking metrics is just the beginning.
The real value comes from using your numbers to set targets, measure progress, and make meaningful changes.
Start with one or two KPIs that address your biggest business challenges—and build from there.

10/29/2026

🎙️ NEW EPISODE 29: What Are the Drivers in Your Business?

Are you tracking the numbers that truly drive your business forward?

In this episode of CFO Squared, hosted by W. Karl Baker, CPA, discover how identifying the right Key Performance Indicators (KPIs) can help you measure performance, identify opportunities for improvement, and make smarter business decisions.

📊 It's not about tracking more numbers—it's about tracking the right ones!

🎧 Listen on Podbean: https://www.podbean.com/eas/pb-4254g-1b9967c

▶️ Watch on YouTube: https://youtu.be/9nfJnofaYxg

Tune in today and discover which numbers matter most to your business!

Are You Tracking the Numbers That Actually Drive Your Business? 🎙️ Not all numbers tell the full story. The right Key Performance Indicators (KPIs) can help you understand your business performance, identify opportunities for improvement, and make more informed financial decisions. In this epis...

10/29/2026

What really drives your profit? 📊
Revenue and profit are the results—but what drives them?

Leads, proposals, sales, customers, and utilization can all be leading indicators that help you understand where your business is headed.

Knowing your business drivers can help you spot opportunities, address problems earlier, and make better decisions.

Are you measuring the numbers that actually drive your business?

10/29/2026

Reflection: Are You Measuring What Really Matters?

More numbers don’t always mean better decisions. As your business grows, it becomes increasingly important to understand which numbers truly drive your results.

Revenue and profit tell part of the story, but what about the factors behind them? Your pricing, customer retention, sales conversion, labor costs, productivity, and cash flow can all influence your business performance.

Take a moment to reflect:
Are you tracking the right Key Performance Indicators (KPIs) for your business?

Do you understand what is driving your revenue, profitability, and cash flow?
Are your numbers helping you identify problems and opportunities?

Most importantly, are you using that information to make better decisions and take action?

Remember, you don’t need more numbers. You need numbers that mean something to you.

Start by identifying one business goal, choosing one or two meaningful KPIs, and setting a realistic target. Monitor your progress, evaluate the results, and adjust your approach when needed.

Because successful business management isn’t just about looking at the numbers. It’s about understanding what they mean and using them to move your business forward.

What is one KPI you believe every business owner should pay closer attention to?

Share your thoughts in the comments!

10/27/2026

Take control of your business, look at what is driving your business, and make decisions around that.

Revenue and profit tell only part of the story.

Understanding the drivers behind your results helps you spot opportunities, address challenges, and plan your next move with confidence.

10/27/2026

Are you tracking the numbers that truly drive your business?

The right KPIs help you understand performance, identify problems, and make better business decisions. Focus on what matters most to your goals.

10/23/2026

In Case You Missed It: What If You’re Tracking the Wrong KPIs?

The numbers you monitor every day might not be telling you what you really need to know about your business.

Discover how to identify the KPIs that matter and turn your numbers into better business decisions.

▶️ Watch the full webinar on YouTube: https://youtu.be/9nfJnofaYxg

Are you tracking the numbers that actually drive your business—or j...

10/23/2026

Your Construction Business Is Busy—but Is It Profitable?

Millions in revenue don’t always mean healthy profits. 👀 Discover what your job costs and KPIs could be telling you about your business.

👉 Read more to find out which numbers every contractor should be tracking!

Read more here: https://lnkd.in/p/g7thBHRf

Your Construction Business Is Busy—but Is It Profitable? Millions in revenue don’t always mean healthy profits. 👀 Discover what your job costs and KPIs could be telling you about your business. 👉 Read more to find out which numbers every contractor should be tracking! ...

10/23/2026

A single number rarely tells the whole story.

For example, increasing sales may look positive—but what if profit margins are declining? Or customers are taking longer to pay? Or operating costs are increasing?
Meaningful KPIs provide context and help business owners see what is happening beneath the surface.

Watch our October webinar to learn how to select KPIs that provide useful insight into your business.