01/15/2026
Stop Negotiating. Start Collaborating Instead.
(My Clientās Deal Jumped by $1.5M).
I was on a call with one of my consulting clients last week. Heās gearing up for a business acquisition and asked me, āHow do I negotiate this so I donāt leave money on the table?ā
I told him, āCollaborate, donāt negotiate.
Negotiation is dead. Collaboration pays so much better.ā
Then I walked him through the idea.
āHereās how collaboration beats negotiation,ā I said. āImagine a founder selling a SaaS company.
The buyer flies in, ready to battle. Lawyers, lawyered up. Spreadsheets, accountants, the whole show.
Better move?
"Hey, before we negotiate, letās collaborate. What are you really trying to achieve?"
Six hours laterā¦
No price talk. Just vision, strategy, and how this piece fits in their puzzle.
By hour seven, they understand the company better than the founder does. They see missed opportunities. They find value nobody knew existed.
The original ask? Four million.
Final price? 6.5 million.
Plus the founder stays on as an advisor because they want the brain, not just the business.
They want the founderās knowledge, skills, experience, relationships, and unique abilities, not just the company they built. Thatās worth an extra 1.5 million to them.
I told my client, āWhen you collaborate before you negotiate, the price becomes a detail, not a battle.ā
So this week, as you prepare for that acquisition, or if youāre selling anything, spend the first hour understanding what they are really buying. What is the buyer really after? The price conversation gets way easier when the value is obvious.
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