Purée Fantastico

Purée Fantastico Creative & strategic services

I don't get why birds don't learn how to be frogs. If only they trained their tongues to stretch out and catch the bugs,...
10/06/2025

I don't get why birds don't learn how to be frogs.

If only they trained their tongues to stretch out and catch the bugs, they'd be ahead of 99% of the birds out there!

BECAUSE THEY'RE DIFFERENT ANIMALS... and that’s okay.

The goal isn’t for everyone to be the same species. It’s to work together in an ecosystem of support, each with unique strengths and roles.

I'm a polymath, so I am comfortable playing in multiple worlds (and why, for the sake of this metaphor, I relate so deeply to the platypus), but that's not everyone. Ask designers to learn more of the world, not just building funnels-- that's what makes them better designers.

You don't need to be ahead of 99% of your group-- you just need to do you the best.

20 years ago I was in art school, relishing every opportunity to make typographic "moments". Really, making the words fe...
09/26/2025

20 years ago I was in art school, relishing every opportunity to make typographic "moments". Really, making the words feel special as the design itself. It's as calming as it is fun.

Today I got a text from my client about how much she loves the workbook I designed (spoiler alert: guess what's chock full of typographic "moments"?!)

The client? She's an incredible writer I've been working with for 11 years, and when your client lives in a world of words, you make that the brand. You celebrate the verbal splendor, visually.

It's been the best reminder that sometimes the self that played and found joy in the small moments of making is still here in the self that tends to business and responsibilities.

When I say "a true love story", it's not an exaggeration. Updated the testimonials page with new love, and it really rem...
09/25/2025

When I say "a true love story", it's not an exaggeration.

Updated the testimonials page with new love, and it really reminded me of WHY I do this.

Helping people bring themselves out visually, verbally, and strategically is one of the most rewarding things I could have ever asked for.

Branding isn’t about what you do. It’s about how you do it.It’s how people decide between working with you and someone e...
09/22/2025

Branding isn’t about what you do. It’s about how you do it.

It’s how people decide between working with you and someone else doing similar things.

Branding is a representation of your perspective, your approach and/or what it feels like to work with you, and few people nailed it like Nikki Anderson of Drop In Research.

On one of our initial calls she described how she wanted her clients to feel like they were chilling on a surfboard, relaxing while she handled the research: a vacation in the middle of a hectic workload.

THAT'S a vibe...so that became her brand!

The tools she uses welcome you to pay attention. They surf through the waters of research, bringing levity and happiness in its unexpected silliness.

That’s what working with Nikki felt like on my end, so it makes a ton of sense to craft a brand that communicates that for her clients.

If you need someone to understand your approach and translate that into something that draws people in like the fresh-baked pie cooling on a window sill (or a surfing 3-D pie chart), let's talk. I've got openings and I'm all ears.

Why yes, I DID launch a new service.✨Emotional Labor for Men✨$175 / 30 minutes / No free trauma-processingBecause here’s...
06/03/2025

Why yes, I DID launch a new service.
✨Emotional Labor for Men✨

$175 / 30 minutes / No free trauma-processing

Because here’s what happened:
A man sends me “Mommy?” as an opener on a dating app.
Then another man (A FRIEND who was well-meaning, sincere, but still) tried to process his confusion about patriarchy… with me.

And I’m supposed to hold it all—kindly, gracefully, endlessly—for free.

I want to have these conversations. I really do. It’s the work I’m really interested in doing- it’s work that needs doing, but I also believe in boundaries.
So now I charge.
This new offering is for men who genuinely want to understand:
– Why women are tired
– What emotional labor actually is
– How patriarchy harms everyone
– What to say (and not say) when you’re confused
– Why “Mommy? Isn’t the way for connection on a dating app.
– How to have these convos with other men
Because if the system’s been built on our backs, the very least it can do… is pay us.

Booking link in the comments.
Or send it to a man in your life who needs it. I got you.

No matter what your brand looks, sounds, or feels like- I promise there's a space for you. You may have to carve it out ...
06/02/2025

No matter what your brand looks, sounds, or feels like- I promise there's a space for you. You may have to carve it out of nothing, but it CAN exist.

Take it from me- the person who runs a thought leadership consultancy creating everything from illustrations to marketing plans with a name that makes people say "So do you make smoothies?"

Been working on a pitch deck for PF & my SaaS for a month, and today is the day I finish! AND THIS IS THE CHART I HAVE T...
05/30/2025

Been working on a pitch deck for PF & my SaaS for a month, and today is the day I finish!

AND THIS IS THE CHART I HAVE TO SHOW FINANCIAL PROJECTIONS.

Look at that growth.

When you're in it day to day it's easy to feel it's a slog of a life.
When you zoom out and see the overall path and journey? It's a glorious expansive landscape and I am so grateful.

I'll obviously redesign this snoozefest of a chart before it goes in, but I just wanted to share it here!

If you want to see the final pitch deck, drop a comment 💜

You ever see some news that has you throw your entire to-do list out the window to write about it?Of course not. Me eith...
05/12/2025

You ever see some news that has you throw your entire to-do list out the window to write about it?

Of course not. Me either.
Just kidding.

I found out today that a professor I had in art school is retiring. She was head of the Graphic Design department—and she made it very clear she did not like me.

You know the signs: the looks, the sighs, the “why did I get this grade” conversations.

Sophomore year was when we finally got to engage with our majors, and critiques went like this: you tacked up your work and were given golden star stickers. You went around the board to add your star sticker to the piece of work you thought looked the best.

After too many frustrations, I tested something: I hired a junior to do my homework. The professor’s response confirmed my gut. When my (secretly not mine) project collected a galaxy of gold stars during critique, her reaction was:
“Surely there are OTHERS just as good, if not better!”
“What about some of these other ones?”
I mentally clocked it.

Later that semester, we had a packaging assignment which took me four days of all-nighters. I wasn’t great at 3D construction, but I didn’t deserve: “Jennifer, I can see you’re trying to get an A—but it’s making me sick.”

I walked out of that critique ready to walk out of the whole graphic design program.

We see Jenny now: confident, vocal, bold. Some call it arrogance—but it was survival.

I had decided to confide in my typography professor. If he thought I ALSO sucked, I’d leave.

I’d asked him to look at the designs I used to submit into the design program, and to look at things I’d been making for myself. Designs that I used to remind me of why I was even enduring this struggle to begin with.

He looked at them and said something I’ll never forget:
“THIS. YOU MAKE THIS??”

I nodded. Insecurity was bigger than my whole body.

“IF YOU MAKE THIS, JUST KEEP MAKING THIS! DON’T LISTEN TO ANYONE ELSE!”

He yelled. But I needed all that volume to drown out my doubt.

That moment shifted everything.

Spoiler alert: I stayed and graduated in 2007.

That same professor—who had once made me feel worthless—was the one to hand me my diploma and she apologized.

It felt good, but by then it didn’t matter. I had already won awards, secured an internship, and represented the school at a design conference in NYC.

Today, almost two decades later, I’ve been working as a designer ever since.

The road’s been wonky, but I’ve never wanted to leave it.
And now, with her retirement, I had to share this story.
Because I know I’m not alone.

How many times have we let someone else’s opinion make us question what we know we’re meant to do?

How many times has someone shut us down—or out?

What stories do you hold about being told you can’t—or worse, shouldn’t—do the thing that calls you?

Drop them here. I know I’m not the only one.

I just finished an hour-long webinar on digital advertising for political campaigns. I’m not sure what I was expecting—b...
04/24/2025

I just finished an hour-long webinar on digital advertising for political campaigns. I’m not sure what I was expecting—but it definitely wasn’t a 60-minute lecture on banner ads.

And yet… that’s exactly what I got.

Now, I get it. Ad sizes, landing pages, targeting strategies—these things are important. But they’re not the whole picture.

The only comment the speaker made about ad content was that "appealing to emotions" is the goal.

Well… yeah.

But how? How do we actually reach those emotions? That’s what I showed up hoping to unpack.

This is exactly the kind of work I want to lean into more with Puree Fantastico—helping causes and campaigns create the kind of deep, emotionally resonant storytelling that actually moves people. Not just checking the boxes, but reshaping the conversation.

I won’t say I wasted an hour. If anything, it was a clear (if unintentional) reminder that the way I think is different—and that difference is needed.

There’s more to innovation than knowing banner specs. And while I don’t need another crash course in display ads (insert old crotchety man voice here), I am interested in figuring out how to take brand-caliber strategy and emotional storytelling and apply it to political and cause-driven spaces.

Let’s talk about that.

Over the last 6 months, I've worked with Dr. Jennifer Noble on her branding system, 137-page journal, tshirts, stickers,...
03/12/2025

Over the last 6 months, I've worked with Dr. Jennifer Noble on her branding system, 137-page journal, tshirts, stickers, IG content and so much more.

It's been a dream to support someone working to help make the lives better of parents of mixed race kids (and of course, the kids themselves!)

Take a look at what sunshine, joy, 70's beach vibes, and cultural awareness looks like applied to a branding system:

A vibrant & joyous branding system for Dr.Jenn, a psychologist and parent coach of mixed-race kids

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