10/21/2026
“I was ready to call it quits and say, maybe entrepreneurship is not for me.”
That’s how our co-founder, Max, describes the period after his business ended in bankruptcy.
At the time, he and Elena had one baby at home and another on the way. The job market was tough, nobody was hiring, and starting over wasn’t exactly part of some perfect business plan.
It was survival.
But that difficult chapter ended up becoming the start of something new.
Max often says that what doesn’t kill you makes you stronger, and for him, that experience reinforced it. Losing a business forced him to question entrepreneurship altogether, but it also gave him the perspective to build differently the next time around.
That next chapter eventually led to BooXkeeping.
There’s a lot more behind that journey — from their first business, to bankruptcy, to rebuilding from the ground up — and we’ll be sharing more of Max and Elena’s story in the coming weeks.