Brent O’Neal, CFP - Certified Financial Planner

Brent O’Neal, CFP - Certified Financial Planner I help people create and protect wealth through comprehensive financial planning.

09/03/2025

Your finances are like a sport.

You need to play offense AND defense.

OFFENSE: your income, investing, any equity you have, starting a business, negotiating pay, using tax advantaged accounts, tax planning, etc.

DEFENSE: insurances, estate planning, emergency fund, controlling expenses, etc.

🤷‍♂️ I often get asked, “What’s the harm in selling everything and waiting for things to get better?”☝️First, going to c...
05/01/2025

🤷‍♂️ I often get asked, “What’s the harm in selling everything and waiting for things to get better?”

☝️First, going to cash is a major psychological statement. You no longer believe in your long-term plan and have moved your focus very short-term.

✌️Second, some of the most frustrated people I have met are those who have sold and gone to cash. They are waiting for the perfect moment to reenter the market. They end up torturing themselves through paralysis by analysis, trying to time the re-entry.

📉 The market usually leads the news in and out of a drop, correction, or recession. You usually see bad news continue to come out, and the market jumps higher. This leaves most investors confused and in disbelief that the recovery is real.

💯 I have never, in my entire career, had someone completely sell and then buy back in at a lower price. Seeing is believing, and until they see good news, they don’t believe things are better.

💰 No one can time the market, as you have to be right twice(sell and buy). The short but very painful period when investments are going down is the price of admission to earning a higher return than a guaranteed investment.

🤯 Anyone can own investments when things are going up. True investors can adhere to their plan through scary, painful periods so they can enjoy the good years that follow.

How do you react to news headlines and market volatility?

04/26/2025

Most of the wealth in this country is inside people’s 401(k) or their primary residence.

What’s the commonality there?
Both are set up for automated investing (paying towards mortgage/building equity each month & contributing to 401k every pay period)

See the growth results when you remove yourself and your emotions from the equation?
Capital markets grow more efficiently than just real estate, but both increase your chances at financial success.

Do you own a home? Are you contributing to your 401k/employer plan?

04/22/2025

💡Most people hiring a financial advisor want someone who will do real planning for them.

This is where titles should matter.

Investment advisor: someone who manages your investments exclusively.

Financial planner: someone employed to both manage and provide advice on ALL your personal finances. Investments, taxes, savings, debt, retirement, insurances, estate planning, etc.

The issue…some use wrong names for what they actually do.

Make sure you are hiring someone qualified and equipped to act as a personal CFO than an investment advisor or insurance salesman. 💡

04/16/2025

“What happens to my stock options if I leave my job?”

In today’s world, it’s very common for employees to receive company stock as part of their compensation package.

I think it’s great and it can really accelerate wealth creation, but the answer to the question above requires an understanding of a few things:

-Vested vs. Unvested
-Types of equity. RSUs, ISOs, NSOs, etc
-Risk you are willing to take (when to exercise or sell)
-Taxes

There is no singular answer to the question. It depends on many things, but inaction can be extremely costly!

Does your company offer stock options?

04/15/2025

“4% yield on cash or CD is great”

But it’s actually not…

That interest earned is taxed at your income rate.

Let’s say you are a high income earner in the 37% bracket…

$200k @ 4% = $8k in interest

So, after you pay the IRS you are left with about $5k…. That’s just a 2.5% real return

This will not be prudent for long-term wealth.

For short term goals, sure this is a great solution and far better than the lousy bank rate of 0.1%, but wealth is created through long-term investment philosophies.

04/13/2025

This profile/page was created to better serve my community through information, education, and being easily available to answer questions….for free.

I do not believe people should be charged a fee to simply sit with or talk to a fiduciary about their plan, their goals, and some potential blind spots.

I hope you find this helpful. If you do, please do not hesitate to share it with others.

Address

150 2nd Avenue N, Suite 1780
Saint Petersburg, FL
33701

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 4:30pm

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