Heimensen Wealth Advisors

Heimensen Wealth Advisors We are an independent financial advisory firm with a mission to help clients.

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Since our inception in 1999, Corey Heimensen, AIF has led a financial planning practice that oversees and coordinates the financial affairs of families and individuals both locally and around the country. Our relentless focus on clients is demons

trated through three core principles: Actionable Insights, Straight-forward Planning, and World Class Service.

True or false: Americans in March 2026 are applying for fewer mortgages than they were during the Great Recession.True. ...
06/02/2026

True or false: Americans in March 2026 are applying for fewer mortgages than they were during the Great Recession.

True. And it's not even close.

96 OF THE 100 LOWEST NUMBER OF WEEKLY MORTGAGE APPLICATIONS SINCE 1999 HAVE HAPPENED IN THE LAST 3 YEARS! (according to the Mortgage Bankers Association's Mortgage Application Index)

Yet, unemployment today is a fraction of what it was during the financial crisis.

People aren't staying out of the market because they can't qualify. The market is gridlocked. Here's why. 👇

1️⃣ Millions of homeowners locked in at 3 percent during the pandemic. Selling means giving that up for another mortgage that may have a higher interest rate. So they're not moving.

2️⃣ If existing owners aren't selling, inventory can become thin, prices might stay elevated, and buyers wait for something to change.

3️⃣ Most are waiting for rates to drop. But when they do, demand may pick up, competition returns, and that window closes faster than expected.

Here's the truth about market timing: it almost never works the way people picture it.

The better question isn't "When is the right time to buy?" It's "Am I financially ready to move when the right opportunity comes?" 📋

Yes, Memorial Day marks the unofficial start of summer. But let's not forget what this day is really about.Today, we rem...
05/25/2026

Yes, Memorial Day marks the unofficial start of summer. But let's not forget what this day is really about.

Today, we remember those who gave everything. The men and women who served and never came home.

Some of us knew them. Some of us are here because of them.

However you spend today, take a moment to pause. Enjoy the long weekend, but hold space for what it actually means.

To the families carrying that loss: we honor them with you.

Cap and gown season is here. 🎓A BIG CONGRATULATIONS to every graduate walking across a stage this month! 🥳 🥳The late nig...
05/21/2026

Cap and gown season is here. 🎓

A BIG CONGRATULATIONS to every graduate walking across a stage this month! 🥳 🥳

The late nights, the stress, the uncertainty about what comes next have all led to this moment.

To the parents and grandparents in the audience pretending they're not emotional: we get it. ❤️

For the new grads, a few things to consider as you start this next chapter:

➡️ Start investing as early as possible, even if it's small. Time is the one advantage you won't get back.

➡️ If your employer offers a retirement plan with a company match, take it. It's free money.

➡️ Build an emergency fund before you worry about investing. Three months of expenses is a good first goal.

➡️ Understand your student loans: what you owe, the interest rates, and when payments start.

➡️ Your first budget doesn't have to be perfect. It just has to exist.

The financial habits you build now will help form the foundation for your future.

Congrats, Class of 2026. 👏

💐 Happy Mother's Day weekend to all the moms, stepmoms, grandmothers, and mother figures who have and continue to shape ...
05/09/2026

💐 Happy Mother's Day weekend to all the moms, stepmoms, grandmothers, and mother figures who have and continue to shape us all!

Moms teach us more about money than they probably realize. The way they focus us on what matters and demonstrate the beauty of giving without expectation.

So much of how we think about generosity, responsibility, and what's worth protecting traces back to what we learn from the women in our lives.

Happy Mother's Day!

Behind every small business is someone who believes in themselves. 💼Business owners carry a weight most people don't see...
05/03/2026

Behind every small business is someone who believes in themselves. 💼

Business owners carry a weight most people don't see.

You're the CEO, the HR department, and sometimes the night janitor, all in the same day.

The financial picture is more complicated, too.

Choosing a retirement account, balancing what you pay yourself with reinvesting in the business, and making sure the company serves your life, not the other way around.

Think about your local coffee shop, the local family-owned restaurant, and the flower shop—those places exist because someone took a risk and kept showing up.

This week, skip the chain and stop by a small business instead. 🙌

And if you are out and about, stop by our office — we will have cookies available all week from Shari's Kitchen and Catering as a small thank you to the business owners and community members who make it all possible.

May is Military Appreciation Month.To everyone who served and the families who held things together back home: thank you...
05/01/2026

May is Military Appreciation Month.

To everyone who served and the families who held things together back home: thank you.

Military families deal with financial complexities that most people never encounter.

Deployments, relocations every few years, pension decisions, survivor benefits, and VA loans.

The financial picture looks different because military life looks different.

We're grateful to work with military families and veterans. And we’re grateful to all who served.

Think “tax-loss harvesting” is only for bad markets or complicated portfolios?At a simple level, it is this: using certa...
04/28/2026

Think “tax-loss harvesting” is only for bad markets or complicated portfolios?

At a simple level, it is this: using certain investment losses to manage taxes while keeping focus on your long-term strategy.

How it works in plain English:

➡️ Sell an investment at a loss, then replace it with a different investment that plays a similar role in the portfolio.

➡️ Use the realized loss to offset realized investment gains.

➡️ If losses exceed gains, up to $3k per year (for married filing jointly) may offset ordinary income on federal taxes, and the rest carries forward.

➡️ Losses can be saved to offset future gains.

➡️ Watch the wash sale rule, which is buying the same or substantially identical security within a 30-day period before or after the “tax-loss harvesting” sale (61 days total).

➡️ We can show you how tax-loss harvesting works. Your tax, legal, and accounting professionals can show you how your decision will affect your tax situation.

The goal is not to chase tax savings. It’s to keep more of the portfolio working over time while staying aligned with the strategy.

👨‍👦‍👦 Today is Take Your Child to Work Day, and it’s one of those days that reminds us what really matters.It's more tha...
04/23/2026

👨‍👦‍👦 Today is Take Your Child to Work Day, and it’s one of those days that reminds us what really matters.

It's more than bringing kids into the office. It's giving them a glimpse into the people, the purpose, and the work that fills our days. It's the small moments that stick: walking (or crawling) around the office, hearing conversations, asking questions, and feeling like they're part of something bigger.

Moments like this help shape how the next generation sees work - not just as a job, but as showing up, caring for others, solving problems, and building something meaningful.

At Heimensen Wealth Advisors, family has always been the center. And today is a special reminder that what we are building isn't just for today, but for the generations to come.

Happy Administrative Professionals Day!🎉🎉🎉Our team wouldn't be what it is without the hardworking individuals who keep e...
04/22/2026

Happy Administrative Professionals Day!🎉🎉🎉

Our team wouldn't be what it is without the hardworking individuals who keep everything organized, moving, and on track. We are so thankful for their support, positivity, and the countless ways they help make our office feel seamless and welcoming.

Your Social Security claiming age doesn't just affect you. It could affect your spouse's income for life. 👇If you're the...
04/20/2026

Your Social Security claiming age doesn't just affect you. It could affect your spouse's income for life. 👇

If you're the higher earner, the age you claim shapes what your spouse receives as a survivor benefit after you're gone.

Claim at 62, and that smaller payment could follow them for decades.

A few things that surprise people when we walk through the math:

✅ Max monthly benefit in 2026: $2,969 at age 62 vs. $5,181 at age 70. Same person, very different outcome.

✅ Up to 85 percent of benefits may be taxable. A new $6,000 senior deduction helps, but it expires in 2028.

✅ Divorced after 10+ years? You may be eligible for benefits based on your ex-spouse's record without affecting their payments.

The break-even point between claiming early and delaying benefits falls between ages 78 and 81.

With the potential for one spouse in a married couple reaching 90, this decision deserves more than a guess. 💡

Address

201 S. Story Street
Rock Rapids, IA
51246

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

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