02/21/2024
FB Ads: Bad for Business or Your 'Bread & Butter'?
A recent poll I conducted showed that the majority of business owners are getting low quality leads from their FB ads. 〽️
That's both a waste of money and a waste of your precious time reaching & talking to the wrong customer.
So is the problem Facebook, and we should just write it off?
You may have done just that (or you're just afraid to get started because of what you've heard).
BUT BEFORE YOU THROW THE BABY OUT WITH THE BATHWATER...
☑️ Did you know over 50% of adults in America use FB regularly?
(That would be 50% of the people you want to reach.)
☑️ And FB has spent billions on their ad platform to help you to find your perfect customer.
Other than Google, what other advertising outlets have invested so much to help you succeed?
I don't believe FB is the problem, any more than Google, or ValPak or any number of 100 other advertising outlets is 'the problem.'
And this lines up with something I've discovered over the past 25 years of marketing failures and success.
The problem is not *where* you advertise.
The problem is creating ads that work effectively where you advertise.
(And by "effectively", I mean they consistently give you qualified leads with a great ROAS.)
When it comes to Facebook ads, I've identified 5️⃣ big mistakes most business owners/advertisers make.
These mistakes spell doom for the ads (and your budget).
It's why you spend hours talking to prospects who complain about your price, can't afford you anyway, or are "just shopping around." 🙄
It's why you're shocked each month when your ad-spend bill comes due. 😱
I'm going to be revealing these 5 mistakes and what you can do about it here in the group.
So this Saturday (February 27th), I'll be going live break all this down for you.
Comment "Interested" down below if you want me to send you the details.