10/20/2026
We are excited to share the following opportunity through the NBA All-Star Business Initiative, which aims to connect small businesses with opportunities surrounding the NBA All-Star events..
Applications for the All-Star Pitch Competition open today, Monday, October 5th and close October 23rd
A presentation deck is attached for further information....
All-Star Pitch Competition
The All-Star Pitch Competition is one of the NBA Foundation’s signature entrepreneurship initiatives held in conjunction with NBA All-Star Weekend. The competition identifies and invests in early-stage entrepreneurs whose businesses create economic opportunity and community impact, while providing participants with mentorship, coaching, networking opportunities and access to investors and business leaders.
NBA Rewards Program
The NBA All-Star Rewards Program is a local-business initiative designed to drive engagement, excitement and foot traffic leading up to the event. The 2027 program will be spend-based, allowing fans to earn points by shopping at participating businesses and redeem those points for NBA All-Star and Phoenix Suns prizes.
Small Business Impact
This initiative creates opportunities for Phoenix-area entrepreneurs to connect with business leaders, investors, and members of the NBA community. Through mentorship, networking and idea sharing, the program is designed to support collaboration, innovation, and economic empowerment.
Next Steps:
Please share the interest form below with your members, small businesses, and networks so they can indicate which initiatives they would like to learn more about.
Interest Form: https://suns.formstack.com/forms/allstarinitiatives
Organizations, chambers, etc. may also submit their own interest through the form if they would like to receive more detailed information or participate in a future discussion. If you would like to submit on behalf of a member or business in your network, please feel free to do so.
We will use the responses to schedule separate informational calls for each initiative: All-Star Pitch Competition, NBA Rewards Program and Small Business Impact. These calls will provide an opportunity for interested organizations and businesses to learn more and ask initiative-specific questions.
Important: Pitch Competition Application Timeline
Applications for the All-Star Pitch Competition open this upcoming Monday, October 5th and close October 23rd. If this opportunity may be relevant to your members or network, please share the interest form as soon as possible. We plan to schedule the Pitch Competition informational call next week so interested businesses have enough time to learn more and apply before the deadline.