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Waite Financial Group Gain clarity, confidence, and financial peace of mind; freeing you to live life intentionally™.

Thrilled and proud to announce Northwestern Mutual’s 2027 expected dividend payout, but even prouder to share what’s beh...
10/28/2026

Thrilled and proud to announce Northwestern Mutual’s 2027 expected dividend payout, but even prouder to share what’s behind it: our commitment to policyowners and delivering value over the long term and the promise to our policyowners that the company consistently delivers on. It’s the value Northwestern Mutual was built for and designed to share. See what powers our dividend payout: https://lnkd.in/gEaZjqgv

Josh Waite

From the desk of our Founder & CEO, Josh Waite:There’s a reason it’s called ‘parenting’ and not ‘childing’. Recently I h...
10/28/2026

From the desk of our Founder & CEO, Josh Waite:

There’s a reason it’s called ‘parenting’ and not ‘childing’.

Recently I heard Pat Lencioni make this comment on his At the Table podcast, and it caught my attention. For nearly 18 years, Nikki and I have been focused on raising our son, Ben, and for almost 16 years, our daughter, Ava. Like most parents, we have spent countless hours trying to teach them, guide them, encourage them, correct them, protect them, and prepare them for life.

Now, as Ben is in his senior year of high school, we couldn’t be prouder of the young man he has become – and I suppose we can take at least a little credit for that. 😉

But lately, I have been wondering…

Who has changed more over the last 18 years – Ben or us?

While we have been busy raising him, parenting has been busy raising us. Speaking for myself, parenting has not only taught me patience and sacrifice, but also that I don’t have nearly as much control over the outcome as I sometimes think I do.

It has taught me to listen, to apologize, to encourage, to worry less, to pray more, and perhaps hardest of all – to slowly loosen my grip.

There is a phrase I often use when talking about leadership: What makes leadership great is the person you have to become to be good at it.

And after listening to the podcast, I found myself thinking, “Maybe what makes parenting great is the person you have to become to be good at it.”

Our kids certainly grow up – but if we are doing it right, so do we as parents.
The sleepless nights, the difficult conversations, the mistakes, the victories, the heartbreaks, the car rides, the ballgames, the decisions we second-guess – all of these life opportunities are shaping them. AND – they are shaping us too.

And now, as Nikki and I approach a season where our role as parents is beginning to change, I am realizing that perhaps one of the final lessons of parenting is also one of the hardest: Letting go.

When our kids are young, our job is to hold their hand. Eventually, our job becomes trusting them enough to let go of it.

We can give advice. We can share our experiences. We can model our values. We can encourage them when they stumble and celebrate when they succeed. But we cannot write their story for them.

The Bible reminds us we were never supposed to. Psalm 127:3 clearly states that children are a gift from the Lord – which means Nikki and I aren’t owners.

We are stewards.

God entrusted Ben to us for a season. Our responsibility is to love him, guide him, prepare him, and point him toward God. And then we have to trust God with the rest.

While it makes logical sense, if I’m honest, that last part isn’t always easy. As a parent, I want to know how the story turns out. I want to protect our kids from pain. I want to make sure they make the right decisions, find the right people, choose the right path, and become everything they can become.

But God sees what I cannot. He knows Ben and Ava better than I do. He loves them even more than I do – and He knows the plans He has for them.

Perhaps that’s why parenting requires so much faith.

We spend years teaching our children to trust us, only to discover that one of the greatest lessons of parenting is learning to trust God with them.

So maybe the question isn’t only: Who are my children becoming?

Maybe we should also ask: Who am I becoming because God gave me the opportunity to be their parent?

Because there’s a reason it’s called parenting. The kids aren’t the only ones who are supposed to grow – we are.


intentional living call to action:
This week, take a few minutes to reflect on the ways parenting has changed you. What has your child taught you? Where have you grown? And where might God be asking you to loosen your grip and trust Him a little more? Don’t just be intentional about the person you’re raising.

Be intentional about the person you’re becoming.

If you would like to join those who receive these messages weekly, please email [email protected] to sign up.
Live Life Intentionally
Josh

The calendar says fall, but the weather feels more like summer! ☀️🍂 We’re enjoying these unseasonably warm days as the i...
10/27/2026

The calendar says fall, but the weather feels more like summer! ☀️🍂 We’re enjoying these unseasonably warm days as the ivy at WFG begins showing off its autumn colors. A perfect backdrop for another ! 🎀

Josh Waite Elianna Ludwig Ethan Uftring

Mark your calendars now! WFG will once again be hosting our Caterpillar “Open Enrollment” educational webinar on Thursda...
10/26/2026

Mark your calendars now! WFG will once again be hosting our Caterpillar “Open Enrollment” educational webinar on Thursday, November 5th at 12pm CST!

Don’t miss your chance to become fully aware of ways to optimize your benefits (Ex. Roth 401k, HSA, life insurance, etc.)

Register using the QR code on the invite or follow the link here:

https://events.nm.com/qYdqqy


Josh Waite

From the desk of our Founder & CEO, Josh Waite:“Gratitude is not only the greatest of the virtues, but the parent of all...
10/25/2026

From the desk of our Founder & CEO, Josh Waite:

“Gratitude is not only the greatest of the virtues, but the parent of all the others.” Cicero

Once again, I found myself reflecting on this quote as I approach another birthday milestone. The topic of gratitude has intrigued me for years, and the practice of “Beginning in Gratitude” is a core to who we are at WFG.

Why do we place such a focus on gratitude? Simply, the data is hard to argue.


According to UCLA’s Mindfulness Awareness Research Center, “Regularly expressing gratitude literally changes the molecular structure of the brain, keeps the gray matter functioning, and makes us healthier and happier.” In 2008, scientists first used MRI to study gratitude. In the study the researchers measured the brain activity of participants as they experienced different emotions and found that gratitude can boost neurotransmitter serotonin and activate the brain stem to produce dopamine (both chemical messengers that positively affect mental health).

The above 2008 study is just scratching the surface of evidence which supports the importance of gratitude. That said, you likely don’t need the UCLA Research Center to tell you this truth. My guess is you have personal experience with how incorporating gratitude into your life makes life better.

At WFG, Beginning in Gratitude is more than an instruction for how we start our week. It is a mindset of beginning from a place of gratitude that we attempt to bring into every interaction. This core value is rooted foundationally in the belief that life itself is a gift from God, and how we live it out is our gift back to Him.

If you are a regular reader of these messages, you know that personally, one way I practice gratitude involves beginning each new year of life by creating a gratitude list – a list of relationships, experiences, and challenges I am grateful for equal to the age I am turning that year. Call it my ‘birthday list’.

While I certainly experienced much excitement during my childhood creating a list of items I hoped to receive as a birthday gift, the emotions I feel writing my annual gratitude list are deeper, stronger, and longer lasting than any gift I received as a child.



This coming Saturday is my big day – and this year my list is 46 items long – 46 reasons to be grateful and to be reminded that what matters most in life can be summed up in two words: Relationships & Experiences.

intentional living call to action:
Write your ‘birthday list’. Begin (Your Year) in Gratitude.

If you would like to join those who receive these messages weekly, please email [email protected] to sign up.
Live Life Intentionally
Josh

Happy Birthday to you Josh Waite! May your day be full of joy, blessing and celebration. WFG is grateful for YOU!
10/24/2026

Happy Birthday to you Josh Waite!
May your day be full of joy, blessing and celebration.

WFG is grateful for YOU!

      Michael DeWaltJosh Waite
10/23/2026

Michael DeWalt

Josh Waite

10/22/2026

Thank you to all of the Waite Financial Group clients and donors!

Together, we raised $46,218 for our 2026 Inspiring Generosity charity partner, Crittenton Centers. President and CEO Jeff Gress thanks you for your generosity, which helps prevent child abuse and neglect and strengthens families through services including the Crisis Nursery, Family Advocacy Center, and Milestones parenting programs.


To learn more about Inspiring Generosity® and Waite Financial Group, please visit www.waitefinancialgrp.com

Josh Waite

Hustle, Humility, Family, Teamwork, Trust, and Growth. These aren't just values on a wall—they are the standards our tea...
10/22/2026

Hustle, Humility, Family, Teamwork, Trust, and Growth. These aren't just values on a wall—they are the standards our team lives by every day as we serve our clients. Thank you for allowing us to be a part of your financial journey!

Josh Waite

Address

410 Fayette Street
Peoria, IL
61602

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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