Heart Financial Group

Heart Financial Group We are a holistic financial planning firm located in Olympia, WA. We specialize in retirement and income, tax, estate, and long term care planning.

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Your debt-to-income ratio is one of the key numbers lenders look at. Find out where you stand and what it might mean for major financial decisions.

Calculate your debt-to-income ratio to understand how lenders may view your financial health.

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Find out how large your emergency fund should be based on your monthly expenses.

You can’t sell a job.  Buyers are generally not purchasing your workload, stress, or seventy-hour work week. They are pu...
07/15/2026

You can’t sell a job.

Buyers are generally not purchasing your workload, stress, or seventy-hour work week. They are purchasing a business that can continue operating successfully without complete dependence on the owner.

A business needs systems and processes in order to run with or without the owner.
For many owners, a significant portion of their personal wealth may be tied directly to the business itself. Imagine spending years building what you believe will become your retirement asset only to discover later that the value is lower than expected—or there is no buyer. The good news is that this can often be improved.

Increasing value may involve:
• Building systems and processes
• Reducing owner dependence
• Creating recurring revenue
• Strengthening profitability
• Developing management depth
• Identifying and reducing risks

Exit planning is not simply about preparing for a sale. It's about creating options, protecting your family, increasing value, and creating freedom. One day you will leave your business. The question becomes whether you leave on your terms or someone else's.

Message me here, on LinkedIn or schedule a free strategy session: https://calendly.com/heartfinancialgroup/15-min-meeting-with-linda-jensen?back=1&month=2025-04

Linda Jensen
Founder | Heart Financial Group
Helping you maximize profit, minimize tax, and build lasting wealth.

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80% of Businesses Never Sell: Will Yours?Many business owners spend decades building a business.Early mornings become ro...
07/08/2026

80% of Businesses Never Sell: Will Yours?

Many business owners spend decades building a business.
Early mornings become routine.
Late nights become normal.
Weekends disappear.

You take risks, invest money back into the business, hire employees, solve problems, and work through uncertainty because you believe you are building something meaningful—not only for yourself, but for your family and your future.
Then one day many owners assume: "When I'm ready, I'll simply sell the business." Unfortunately, reality often looks very different.

Research from the Exit Planning Institute suggests that approximately 70–80% of privately held businesses never successfully sell. That statistic surprises many owners. How can someone spend twenty or thirty years building a business and still struggle to sell it? Because many owners unintentionally build a business that depends entirely on them.

The owner becomes:
• The salesperson
• The relationship manager
• The decision maker
• The strategic thinker
• The problem solver
• The person holding everything together

I often tell business owners: You cannot sell a job.

Message me here, on LinkedIn or schedule a free strategy session: https://calendly.com/heartfinancialgroup/15-min-meeting-with-linda-jensen?back=1&month=2025-04

Linda Jensen
Founder | Heart Financial Group
Helping you maximize profit, minimize tax, and build lasting wealth.

Address

3250 14th Avenue NW
Olympia, WA
98502

Opening Hours

Monday 7:30am - 4pm
Tuesday 7:30am - 4pm
Wednesday 7:30am - 4pm
Thursday 7:30am - 4pm
Friday 7:30am - 4pm

Telephone

+13608788065

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