Fulling Management & Accounting

Fulling Management & Accounting Accounting & Bookkeeping | Business Coaching | CFO Outsourcing | Get clarity. Business owners often struggle with managing their finances.

Fulling Management & Accounting provides Accounting, Business Coaching & CFO Outsourcing to help them make sense of their numbers, grow their profits, and provide peace of mind.

Join us in celebrating April's 3-year work anniversary! 🎉Over the past three years, April has been an important part of ...
06/17/2026

Join us in celebrating April's 3-year work anniversary! 🎉

Over the past three years, April has been an important part of our team, bringing talent, commitment, and a positive attitude to everything she does. We appreciate all of your contributions and are thankful to have you with us.

Happy FMA Anniversary, April!

The Winning TeamAs I write this, our hometown of Kansas City is hosting the World Cup. Soccer fever is everywhere. The i...
06/16/2026

The Winning Team

As I write this, our hometown of Kansas City is hosting the World Cup. Soccer fever is everywhere. The irony is that my own soccer knowledge and skills are extremely limited. Yet one of the most important leadership lessons I've learned happened on a soccer field in Honduras.

In 2017, our family led our fifth mission trip to Honduras. We spent the week teaching sewing skills, helping with Vacation Bible School, assisting with construction projects, and encouraging local families.

One highlight was hosting a soccer tournament for boys from four local communities.

The surprises started early.

Just before the tournament began, the local pastor asked me to give an opening talk. A few minutes later, he asked me to perform the ceremonial kickoff. Having never played organized soccer, I'm sure I looked more like I was kicking an American football field goal than starting a soccer tournament.

Then came another request.

"Roosty, would you share a devotional during halftime?"

For the record, I'm not a pastor, I don't speak Spanish, and public speaking wasn't exactly in my comfort zone. Thankfully, a translator stood beside me as I rushed through the story of the prodigal son.

Throughout the day, the requests kept coming. Help organize players. Hand out ribbons. Take photos. Present awards.

If I'm honest, I became a little annoyed.

I had come prepared to serve in ways I understood, but I kept being asked to do things that felt uncomfortable and outside my abilities. Part of me kept thinking, "Surely there is someone more qualified for this."

When the championship game ended, the pastor handed me the tournament trophy and asked me to present it to the winning team.

As I picked up the trophy, I glanced down at the inscription.
"The First Annual Fulling Family Soccer Tournament."

I had no idea.

In that moment, everything clicked. The pastor wasn't interrupting my day. He was honoring our family and inviting me to be part of something meaningful.

What I viewed as inconveniences were actually opportunities.

Looking back, I wonder how much better the experience could have been—for those boys and for me—if I had embraced every request with a true attitude of service from the very beginning.

How often do we do the same thing at work?

A client asks for one more thing. A teammate needs help. A challenge lands on our desk that isn't in our job description. Our first reaction can be frustration rather than service.

But leadership is often found in those unexpected moments.

The winning team that day wasn't just the group holding the trophy. The real victory was learning that a winning attitude has very little to do with winning a game and everything to do with how we choose to serve.

When we approach people with humility, gratitude, and a willingness to help—even when it's inconvenient or outside our comfort zone—we create an impact far greater than we realize.

Rusty Fulling
www.fullingmgmt.com
www.rustyfulling.com

06/10/2026

Mentoring lessons often come to life through foundational seasons.

Emiliano is a creative entrepreneur, a painter, a business builder. He was three hours away from his first art exhibition in six years when the gallery called.

"We have to postpone."

Paintings hadn't made it. Logistics had unraveled. Six years of anticipation — gone in one phone call.

When he told me this story, I expected regret. What I got was a masterclass in self-awareness.

"Rusty, I over-calculated my capacity. It's far better to disappoint someone through honesty than to disappoint them because you stayed silent."

I had to sit with that.

Because some seasons aren't growth seasons — they're foundation seasons. The year that feels flat might be the year you're building everything that comes next.

Mentoring isn't always about pouring wisdom into someone.

Sometimes the best lessons are self-taught through tough lessons along the journey.

Rusty Fulling
www.fullingmgmt.com
www.rustyfulling.com

06/09/2026

Don't Let Your CFO Kill the Dream

Too many business owners have heard some version of this:

"You can't afford it."
"That's too risky."
"The numbers don't work."

A great CFO's job isn't to be the person who says no to your vision. It's to help answer the question: "How can we make it happen?"

The best financial leaders protect the business without limiting its potential.

They bring clarity to the numbers, identify the obstacles, and help build a path forward.

In this short video, my friend Amrom Morgenstern and I share why every entrepreneur needs financial leadership that moves beyond "No, we can't" and starts asking, "How can we?"

You can hear more of our recent conversation at: https://lnkd.in/dHjNbjGF

Rusty Fulling

We just had our house reroofed and, wouldn’t you know it, I found this nail in the driveway.Ugh. That's a flat tire wait...
06/08/2026

We just had our house reroofed and, wouldn’t you know it, I found this nail in the driveway.

Ugh. That's a flat tire waiting to happen.

I'll admit my frustration level was definitely lower than it could have been.

Why?

Before the project started, the roofing company took time to set expectations. They told us the work would be noisy. Sorry.

They explained they would thoroughly clean the property and use a magnetic tool to pick up nails. But despite their best efforts, a few might still remain. Sorry.

That simple communication changed my mindset.

When I found the nail, I didn't think, "They did a terrible job."

I thought, "They told me this could happen."

It made me think about our work in CFO and accounting services.

How often do we prepare clients for what the first 30, 60, 90 days, and first year will actually feel like?

Do we explain that progress may seem slow at first because we're building processes, cleaning up data, and creating a foundation for future growth?

Do we proactively address common frustrations before they become frustrations? Any maybe even say “Sorry” ahead of time?

One of the best ways we can build trust is by helping clients understand both the destination and the journey.

Clients can handle challenges. Clients can handle uncertainty. What creates frustration is unexpected challenges and unspoken uncertainty.

Rusty Fulling
www.fullingmgmt.com
www.rustyfulling.com

When I picked up “The Need to Lead” by Dave Berke, I immediately found myself cueing the Top Gun theme song in my head. ...
06/04/2026

When I picked up “The Need to Lead” by Dave Berke, I immediately found myself cueing the Top Gun theme song in my head. After all, Berke is a former Top Gun pilot and instructor.

I expected stories about fighter jets, military discipline, and elite performance.

What surprised me was how much of the book focused on the human side of leadership—failure, doubt, anxiety, and the pressures leaders carry behind the scenes.

One story especially stood out.

Berke had to unexpectedly step away from command for nearly a month because of a medical emergency involving his daughter. When he returned, the squadron was still performing at a high level.

Why?
Because he had built leaders, not followers.

Three lessons business leaders can take away from the book:

Great leaders build ownership, not dependence.
Vulnerability doesn't weaken leadership—it strengthens trust.
The real test of leadership is what happens when you're not there.

As business owners, it's easy to become the center of every decision and every problem.

But the strongest organizations aren't built around one leader.

They're built by leaders who develop other leaders.

That's a lesson worth remembering long after the Top Gun music fades.

Rusty Fulling
www.fullingmgmt.com
www.rustyfulling.com

Today we're celebrating an incredible milestone—11 years with Fulling! 🎉Susie, thank you for your dedication, hard work,...
06/01/2026

Today we're celebrating an incredible milestone—11 years with Fulling! 🎉

Susie, thank you for your dedication, hard work, and the countless ways you make a difference every day. We are so grateful for all you do and the positive impact you've had on our team and clients over the years.

Happy Work Anniversary, Susie! Here's to celebrating you and all you've accomplished.

“Your business is worthless.”I still remember hearing those words from a business coach a few years into my entrepreneur...
05/29/2026

“Your business is worthless.”

I still remember hearing those words from a business coach a few years into my entrepreneurial journey.

At the time, I was working with a coach that had a strong sales and marketing background, lots of years of experience. Much of his advice was very helpful.

But one conversation shaped my thinking in the wrong direction for years. When talking about starting with the end in mind, he said:

“Since you’re a service business, you really won’t have anything to sell someday. Make all the money you can while you’re running it.”

That mindset quietly shaped me for years.

It pushed me toward:
• Short-term thinking
• Founder dependence
• Scarcity
• Survival mode

But then something changed.

I started learning from other business owners.
Other mentors.
Other industries.
Other perspectives.

And I realized…

One mentor can help you.
One mentor can also unintentionally limit you.

Because service businesses absolutely create value when they build:
• Strong systems
• Recurring revenue
• Healthy culture
• Great leadership
• Loyal clients
• Teams that operate beyond the founder

That truth was reinforced not long ago when friends of mine sold their service-based company for more than $100 million.

They didn’t just build income. They built an enterprise.

Proverbs 15:22 says: “Plans fail for lack of counsel, but with many advisers they succeed.”

The goal isn’t finding one person with all the answers.

It’s building a circle of wise voices with different experiences, strengths, and perspectives.

Sometimes the greatest value accelerator in your business is not one mentor…

It’s the wisdom that comes from many.

Rusty Fulling
www.fullingmgmt.com
www.rustyfulling.com

Is your leadership bearing fruit or are you just blending in?Two leaves.At first glance, they almost look identical.Same...
05/25/2026

Is your leadership bearing fruit or are you just blending in?

Two leaves.

At first glance, they almost look identical.
Same color.
Similar veins.
Same environment.

When I’m walking in the field behind my house surrounded by hundreds of plants, leaves, and trees, it’s hard to tell the difference. Especially during winter and early spring. For several months a year, they blend together.

But eventually, the difference becomes obvious.

One of these leaves comes from a blackberry plant. Every spring it produces fruit my granddaughters and I love to pick and eat together. It provides something valuable beyond itself. It nourishes. It creates joy. It leaves a positive impact on the people around it.

The other plant mostly produces more of itself. It spreads quickly, takes up space, and eventually becomes little more than a w**d competing for room and resources.

Jesus talked often about this idea of bearing fruit.
In Matthew 7:16, He said: “By their fruit you will recognize them.”

Not by appearances.
Not by words alone.

But by what their lives actually produce.

I think that lesson applies deeply to leadership and business.

In today’s world, it’s easy to look the part.

To blend into the crowd of CFOs, accountants, bookkeepers and business people who all appear similar from a distance.

Same titles.
Same terminology.
Same reports.
Same strategies.

But over time, fruit reveals the difference.

The leaders who truly stand apart are not the ones who simply occupy space or multiply activity. They are the ones whose work produces something meaningful for others.

They create clarity instead of confusion.
They create growth instead of dependency.
They create confidence instead of fear.
They help people, teams, and businesses become healthier and stronger.

Fruit always benefits someone beyond the plant itself.

As business leaders, are we simply growing our presence… or are we bearing fruit through our work?

Because eventually, every business leader becomes known not by how they looked from a distance, but by what they produced for the people they served.

Rusty Fulling
www.fullingmgmt.com
www.rustyfulling.com

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