Norman Professional Services

Norman Professional Services Fractional CFOs and Transformational Accountants that elevate the financial literacy of entrepreneurs, helping them build the businesses of their dreams.

06/19/2026

As your business grows beyond a solo venture, keeping your money secure gets a lot more important. We are diving into a simple accounting concept called financial controls.

Don't worry, it is not as complicated as it sounds!

It just means putting smart, common-sense processes in place to keep your cash flow organized, safe, and running smoothly.

Discover how distributing daily tasks, separating financial responsibilities, and being the final sign-off on your bank accounts can create a stress-free system for you and your team.

Are you still hitting the submit button on all your business payments?
📅 Book a free consultation: https://normanprof.com/walter-booking
🌐 Visit: https://normanprof.com

06/19/2026

Every business owner needs a solid financial team to grow. But did you know your Banker, CPA, and CFO all look at your money through a completely different lens?

While your CFO focuses on maximizing your daily cash flow, your banker cares about your overall wealth and debt safety, and your CPA is hyper-focused on lowering your tax bill. Because their goals sometimes clash, you need to know how to balance their advice to make the best decisions for your business. Watch to see whose voice you should listen to next.

Which of these three financial experts do you talk to the most?
📅 Book a free consultation: https://normanprof.com/walter-booking
🌐 Visit: https://normanprof.com

06/12/2026

Ever wonder why your budget never aligns with reality? It is usually because you are missing the "Rumsfeld Factors."

Whether you are managing a household or running a small side hustle, predicting your financial future requires planning for three specific things:

The Certainties (Known Knowns) – Like signed contracts or fixed bills.

The Maybes (Known Unknowns) – Like holiday shopping or potential clients.

The Surprises (Unknown Unknowns) – Pure risk and unexpected events.

The secret to mastering your money is learning how to turn your biggest financial question marks into certainties over time.
Watch to find out how!

Watch related videos here:
Forecasts
https://youtu.be/ehxlyh3MANA?si=O7gI4ZSsWUu5_zy5

Which of these three "factors" usually messes up your budget the most?
📅 Book a free consultation: https://normanprof.com/walter-booking
🌐 Visit: https://normanprof.com

06/12/2026

The "Prepaid Expenses" Trick That Saves Your Monthly Profit

If you pay for a full year of software, rent, or insurance upfront, it shouldn't ruin your monthly profit and loss statement. Accountants use a handy tool called "prepaid expenses" to keep financial tracking accurate.

Instead of showing a massive loss in month one, the cost is split evenly across the entire year using the matching principle. This means you record 1/12th of the cost every single month to match your actual expenses with your revenue.

Here is exactly how a balance sheet keeps your monthly business tracking accurate.

Watch related videos here:
Balance Sheet
https://www.youtube.com/watch?v=mjNF74DaWbE

Matching Principle
https://youtu.be/ZEV-uXhxV6c?si=j0tbVCkUhZtiLg2d

Do you use prepaid expenses in your business tracking?
📅 Book a free consultation: https://normanprof.com/walter-booking
🌐 Visit: https://normanprof.com

06/04/2026

If you run a retail, e-commerce, or manufacturing business, inventory is a notorious consumer of cash.

This quick breakdown explains how your inventory turn rate drastically impacts your cash flow. We look at the difference between a healthy business (5 to 10+ turns a year) and a struggling business (1 to 2 turns a year) so you can figure out where your money is hiding.

Watch related videos here:

Inventory Accounting
https://youtube.com/shorts/DbY3d7voihA?si=I0Di5zG4wbVpm5nH

Cash Flow
https://youtu.be/SGQhdQu3Wjs?si=tsfg5NK05LSZlTtV

Balance Sheet
https://www.youtube.com/watch?v=mjNF74DaWbE

What’s your current inventory turnover rate?
📅 Book a free consultation: https://normanprof.com/walter-booking
🌐 Visit: https://normanprof.com

06/04/2026

Ever wonder why your bank account looks empty even though your business is making sales?

If you sell physical products, e-commerce goods, or manufacture inventory, you might be falling into the inventory cash lag trap.

In this video, we break down exactly how inventory hides on your balance sheet as an asset instead of showing up as an expense on your income statement. This timing mismatch can make your business look profitable on paper while you are actually running dangerously low on cash.

Watch related videos here:

Inventory Turnover
https://youtube.com/shorts/JRVLMXrKHoY?si=eFl_Xo8tCoT7YxiL

Cash Flow
https://youtu.be/SGQhdQu3Wjs?si=tsfg5NK05LSZlTtV

Balance Sheet
https://www.youtube.com/watch?v=mjNF74DaWbE

Do you struggle with cash flow because of inventory? Let's discuss!
📅 Book a free consultation: https://normanprof.com/walter-booking
🌐 Visit: https://normanprof.com

05/29/2026

Ever wonder where your money is tied up during a massive project? Accountants call it WIP (Work in Process), and it is the hidden key to figuring out your actual project profitability.

Whether you are building houses with drywall and framing, or building websites with months of team labor, knowing your WIP prevents you from losing money before a project even crosses the finish line.

Watch related videos here:
Job Costing
https://youtu.be/dpL5FhF1E_Y?si=R3nM_Hn20TpWgTjQ

👉 Do you track your WIP, or are you hearing about this for the first time?
📅 Book a free consultation: https://normanprof.com/walter-booking
🌐 Visit: https://normanprof.com

05/29/2026

Ever look at your financial reports and wonder, "What the heck are Retained Earnings?" 🤔

It sounds like boring accounting jargon, but it is actually one of the coolest numbers on your balance sheet. Think of it as your business’s financial scoreboard.

When your business makes a profit at the end of the year, that money doesn't just disappear from your stats. It rolls over from your Income Statement right onto your Balance Sheet into an account called Retained Earnings.

If you want a quick snapshot of how much cumulative profit your business has kept and held onto since Day 1, this is the exact number you need to look at.

Watch related videos here:
Balance Sheet
https://www.youtube.com/watch?v=mjNF74DaWbE

Owner's Equity
https://youtu.be/ApDpAs3MmdQ?si=6Udgi2PfhDHBm80j

👉 What is your Retained Earnings number telling you? Want to understand your numbers better?
📅 Book a free consultation: https://normanprof.com/walter-booking
🌐 Visit: https://normanprof.com

05/21/2026

What’s the difference between a regular bill and a major business upgrade? Capital expenses! 💻

If you’re buying high-ticket items like computers, office furniture, or heavy machinery, you’re investing in assets. Because they cost more, you need to budget ahead, build cash reserves, or look into financing.

Watch to learn how to plan for your business growth!

Watch related videos here:

Operating expenses
https://youtube.com/shorts/GO7P39mb9UU?si=DtthIk3vC2L_G_PY

Budget
https://youtube.com/shorts/wKRt0t4E1Gs?si=F_FeBYzrwU4QXZhY

Forecasts
https://youtu.be/ehxlyh3MANA?si=nYklNmN5o-AGJq0E

👉 Confused about your numbers? Book a strategy call using the link below and let's clean up your books!
📅 Book a free consultation: https://normanprof.com/walter-booking
🌐 Visit: https://normanprof.com

05/21/2026

Ever wonder why your bank account says one thing, but your profit report says another? 😲

In accounting, "disbursements" and "operating expenses" are not the same thing. A disbursement is simply any cash that leaves your bank account. Operating expenses, however, are the specific costs that actually land on your income statement, like your overhead, rent, insurance, or payroll.

If you want to truly understand your business growth, you have to know how these daily costs affect your actual profitability.

Watch related videos here:

Capital Expenses
https://youtube.com/shorts/ndZ3VQciwmQ?si=ymSz_r1pMxRyIlE-

Operating Cashflow
https://youtu.be/SGQhdQu3Wjs?si=kaqsNrSmfEI9o-cn

Budget
https://youtube.com/shorts/wKRt0t4E1Gs?si=F_FeBYzrwU4QXZhY

👉 Confused about your numbers? Book a strategy call using the link below and let's clean up your books!
📅 Book a free consultation: https://normanprof.com/walter-booking
🌐 Visit: https://normanprof.com

Address

7061 W North Avenue #298
Oak Park, IL
60302

Telephone

+17085241020

Website

Alerts

Be the first to know and let us send you an email when Norman Professional Services posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Norman Professional Services:

Shortcuts

Featured

Share

Category