C2 Private Wealth

C2 Private Wealth We build and execute customized retirement plans to help
navigate any financial terrain. All written content on this page is for information purposes only.

Financial planning and wealth management for those approaching or already in retirement. Opinions expressed herein are solely those of C2 Private Wealth and our editorial staff. Material presented is believed to be from reliable sources; however, we make no representations as to its accuracy or completeness. All information and ideas should be discussed in detail with your individual adviser prior

to implementation. Fee-based financial planning and investment advisory services are offered by C2 Private Wealth, an SEC Registered Investment Advisory Firm. (Registration does not imply a certain level of skill or training.) Insurance productions and services are offered through C2 Insurance Services. C2 Private Wealth and C2 Insurance Services are affiliated companies. The presence of this page shall in no way be construed or interpreted as a solicitation to sell or offer to sell investment advisory services to any residents of any state other than the State of Michigan or where otherwise legally permitted.

A tax return reflects what is reported, but not always the full context behind the decisions.When a CPA only receives ye...
02/17/2026

A tax return reflects what is reported, but not always the full context behind the decisions.

When a CPA only receives year-end numbers, they may not see the planning strategy that produced them, such as how income was sourced, how charitable giving was structured, or how timing decisions were made throughout the year. Without that context, even a well-prepared return can rely on assumptions rather than intent.

This is where an integrated team matters. When CPAs and financial advisors work together and understand the plan as it is being executed, tax reporting has the potential to be more accurate and better aligned with what actually happened.

Tax reporting continues to evolve, and recent changes have improved how certain strategies are reflected on a return. Still, tax forms show results, not reasoning. Taxes meaningfully impact a financial plan, which is why CPAs should be involved in building the plan, and why financial advisors should remain engaged and accessible as the tax return is prepared.

Disclosure: Advisory services are offered by C2 Private Wealth, an SEC-registered investment adviser. Registration does not imply a certain level of skill and training. CPA services are provided by Yaske & Associates, PLLC d/b/a C2 CPAS, an affiliated company. Tax information is general in nature and provided for informational purposes only. Consult a qualified tax professional regarding your specific situation. All Registered Investment Advisers have a fiduciary duty to act in their clients' best interests, the tax coordination described is a service offering, not a unique or superior attribute.

Consumer-reported losses from financial fraud totaled $12.5 billion in 2024, up 25% from the year before, according to t...
02/05/2026

Consumer-reported losses from financial fraud totaled $12.5 billion in 2024, up 25% from the year before, according to the Federal Trade Commission. Many scams today are designed to feel personal and urgent, not obvious.

Most people would ignore a random request for money. Fraud often succeeds when it sounds like someone you trust or creates pressure to act quickly.

One often overlooked safeguard is coordination, especially when financial, tax, and legal professionals are involved.

That structure adds checkpoints, encourages verification, and reduces the likelihood that decisions are made in isolation during stressful moments.

Financial security today involves awareness, communication, and clear processes, alongside thoughtful planning.

Disclosure: This information is provided for educational purposes only and is not intended as individualized investment, tax, or legal advice. All investing involves risk, including the possible loss of principal. No strategy or planning approach can eliminate risk or guarantee results. Advisory services are offered by C2 Private Wealth, an SEC-registered investment adviser. Registration does not imply a certain level of skill or training.

Advisors are changing their advice because the market changed. What if a retirement plan wasn’t built that way?A recent ...
01/29/2026

Advisors are changing their advice because the market changed. What if a retirement plan wasn’t built that way?

A recent report from the Alliance for Lifetime Income found that 2 out of 3 financial advisors are changing their retirement investment advice because of market volatility and economic uncertainty. Retirees are being told to withdraw less and work longer because of concerns around sequence of returns risk.

At C2 Private Wealth, our retirement planning process is built with changing market conditions in mind. While individual plans may evolve over time based on personal circumstances, tax changes, or income needs, the underlying planning principles we use have remained consistent for clients who began working with us in 2009, 2019, and today. From the beginning, we have emphasized planning strategies intended to help address sequence of returns risk.

Market downturns can be especially challenging in the early years of retirement when portfolio withdrawals coincide with negative returns. Recognizing this risk, we’ve long focused on building plans that consider how market downturns can impact early retirement years.

Because of that approach, we don’t view market volatility as a reason to automatically change a retirement plan. Market uncertainty was considered when the plan was built, which aligns us with the one third of advisors who have not made material changes to their guidance.

Preparation matters more than reaction, especially in retirement planning.

This information is provided for educational purposes only and is not intended as individualized tax, legal, or investment advice. No strategy can eliminate risk or guarantee results. Past planning approaches or market environments should not be viewed as indicative of future outcomes. All investing involves risk, including the risk of loss of principal. No assurance can be made that any service or strategy described will achieve its intended objectives. Advisory services offered by C2 Private Wealth, an SEC-registered investment adviser. Registration does not imply a certain level of skill or training.

NOW HIRING: TAX INTERN | SUMMER 2026C2 Private Wealth is seeking a Tax Intern for Summer 2026. This role is designed for...
01/15/2026

NOW HIRING: TAX INTERN | SUMMER 2026

C2 Private Wealth is seeking a Tax Intern for Summer 2026. This role is designed for students who want real responsibility and hands-on experience in a professional environment.

Interns are given meaningful work from day one and supported through mentorship, weekly Lunch & Learns, and a capstone project tied to a real business challenge.

WHAT YOU’LL DO
Assist with tax preparation and year-round planning tasks
Organize and review client tax documents
Support tax research and internal workflows
Contribute to a Tax Team capstone project focused on efficiency

PROGRAM DETAILS
Paid, in-person internship at our Novi, MI headquarters
May or June through August 2026
Ideal for college juniors or seniors interested in accounting, tax, or financial planning

HOW TO APPLY
Email your resume and a brief introduction to [email protected]

Here’s who we are at C2 Private Wealth.C2 Private Wealth was founded by Kirk and Jessica Cassidy with a clear belief: re...
01/07/2026

Here’s who we are at C2 Private Wealth.

C2 Private Wealth was founded by Kirk and Jessica Cassidy with a clear belief: retirement planning works best when everything is coordinated and decisions are made with context.

From the start, our focus has been on family-office style retirement planning. That means helping individuals and families bring investments, taxes, estate planning, income planning, and long-term decisions together under one plan, rather than managing them in pieces.

Our team works collaboratively behind the scenes so clients are not left navigating complexity on their own. Advisors, planners, CPAs, and estate professionals move together, all aligned to the same plan and the same goals.

We also support the next generation when the time comes, helping heirs navigate transitions with clarity and care.

We remain a family-owned firm. We believe trust is built through preparation, consistency, and accountability. And we believe the work matters because the people we serve matter.

Happy New Year’s Day from the team at C2!2026 will be a year of continued innovation at C2 Private Wealth. We look forwa...
01/01/2026

Happy New Year’s Day from the team at C2!

2026 will be a year of continued innovation at C2 Private Wealth. We look forward to another year of educational content, plan updates, and welcoming new clients.

Cheers to the year ahead!

Our offices will reopen tomorrow, Friday, January 2, at 9:00 a.m.

Merry Christmas from the team at C2!Wishing good tidings and great joy to all who celebrate.Our offices will reopen tomo...
12/25/2025

Merry Christmas from the team at C2!

Wishing good tidings and great joy to all who celebrate.

Our offices will reopen tomorrow, Friday, December 26, at 9:00 a.m. We will also be closed on December 31 and January 1.

C2 Private Wealth is expanding the conversation around financial planning and the values that guide our team every day.F...
12/24/2025

C2 Private Wealth is expanding the conversation around financial planning and the values that guide our team every day.

Follow us on Instagram for ongoing insights, a look behind the scenes, and updates as we head into the new year.

Join us there and stay connected: https://instagram.com/c2privatewealth

We finally got the photos back from our Open House in November and are reminded once again how thankful we are for our c...
12/22/2025

We finally got the photos back from our Open House in November and are reminded once again how thankful we are for our clients and the opportunity to continually support them in their retirement through our services.

As we wrap up 2025, we’re excited about what we have planned for our clients in 2026.

We recently dropped off these donations, along with many more unpictured, from our Novi office to the Oakland County Fos...
12/19/2025

We recently dropped off these donations, along with many more unpictured, from our Novi office to the Oakland County Foster Closet.

This year, we collected donations across all four of our offices in partnership with Oakland County Foster Closet, Central Missouri Foster Care and Adoption Association, and Michigan Foster Care Closet.

Thank you to everyone who donated. We are grateful for the opportunity to help facilitate giving back to the communities we serve. To further support these organizations, we are matching donations.

Hanukkah Sameach from the team at C2!To those who observe, may your Hanukkah be filled with light and joy.
12/14/2025

Hanukkah Sameach from the team at C2!

To those who observe, may your Hanukkah be filled with light and joy.

Happy Holidays from all of us at C2 Private Wealth!Our team gathered last night for our annual holiday party, a great wa...
12/14/2025

Happy Holidays from all of us at C2 Private Wealth!

Our team gathered last night for our annual holiday party, a great way to reflect on an impactful 2025 and look ahead to all that 2026 may bring.

We’ll be sharing more moments from the celebration soon, but here’s an early glimpse featuring our WSOS mailer from Advisors Excel.

Keep an eye out in the coming weeks as we highlight key milestones and memorable moments from this past year.

Address

29409 Haggerty Road, Suite 200
Novi, MI
48377

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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