SERIOUS BUSINESS

SERIOUS BUSINESS A beauty conference to inspire, educate and celebrate salon/spa professionals at every level. A Neill Production. Jan 12-13, 2025 in NOLA.

Conference Dates: January 15 - 16, 2023

06/16/2026

Most people know her as a hairdresser, but her true obsession? Imagery.

At Serious Business, Antoinette Beenders took the main stage to dive into "Creating Awe" a masterclass on looking past the technicalities of the trade to focus on the power of visual storytelling. For Antoinette, hair has always been the vehicle, but the image is the destination.

While the industry frequently focuses strictly on the hair, the products, or the techniques, this presentation challenged us to look at how we build ideas, fuel our creativity, and create true emotional impact with our visuals.

What was your biggest takeaway from "Shock and Awe"?

The countdown to Serious Business 2027 is officially on. If you’re ready to expand your mind, challenge your business, and connect with the industry's leading innovators in New Orleans, now is the time.

👉 Secure your spot for SB 2027 at the link in bio

No safety nets. No ideal conditions. Just the choice to show up and execute when it’s heavy.This is the exact grit we br...
06/09/2026

No safety nets. No ideal conditions. Just the choice to show up and execute when it’s heavy.

This is the exact grit we break down at Serious Business.

Growth isn't found in the comfortable phases, it’s built in the reps you take when you’re tired, broke, or uncertain.

05/22/2026

The heart of Serious Business is connection, and Elevate is where our community shines brightest.

It’s a night dedicated to pure artistic expression, giving hairdressers a stage to showcase their creativity while soaking in the vibrant flavor of New Orleans. Trust us, you don't want to miss this part of the SB experience.

Want to be in the room for Elevate SB this year?

Comment ELEVATE below and we’ll slide the details straight to your inbox.

New Orleans doesn’t do "quiet weekends." Between Mardi Gras prep, packed restaurants, and the peak energy of the city, d...
05/22/2026

New Orleans doesn’t do "quiet weekends." Between Mardi Gras prep, packed restaurants, and the peak energy of the city, downtown hotel rooms disappear fast around Serious Business weekend.

Consider this your warning: the earlier you book, the better the pricing. We already know you’re coming—don't get left stranded or stuck with inflated rates because you waited.

Serious Business 2027 hits different when you actually plan ahead.

💬 Comment "SB" below and we’ll DM you the direct link to secure your tickets and lock in your stay at The Roosevelt immediately.

04/30/2026

Ready to transform your career and your life?

Serious Business 2027 is more than just a conference; it’s an immersive experience in personal development and professional mastery, set in the heart of New Orleans.

Whether you’re looking for world-class business resources or deep personal growth, SB27 is designed to leave you feeling inspired, motivated, and ready to take on the next year with a fresh perspective.

As an extension of the Neill family’s commitment to excellence, this event is the ultimate reset for salon owners, stylists, and beauty professionals.

Join Us in New Orleans!
Don’t miss out on the most transformative event in the beauty industry. Tickets are selling fast, and 2027 will be here before you know it. Secure your spot now and start your year off on the right foot!

• Date: January 17-18, 2027
• Location: New Orleans, LA
CTA: Comment SB to reserve your 2027 seats today! 🎟️✨

New Orleans isn’t just a backdrop; it’s the energy source. 🥂Serious Business is descending on the Crescent City for a we...
04/25/2026

New Orleans isn’t just a backdrop; it’s the energy source. 🥂

Serious Business is descending on the Crescent City for a weekend of pure industry disruption. This is where the most ambitious minds in beauty gather to redefine what it means to be a powerhouse.

From technical mastery to high-level business strategy, we’re setting a new standard in the heart of Louisiana. If you aren’t in the room, you’re missing the blueprint.

🚨 URGENT: Tickets and hotel blocks are moving at record speed. Don’t find yourself watching the recap from the sidelines.

Secure your spot in NOLA at the link in our bio.

04/17/2026

What’s the difference between a “great” photo and an awesome one? 📸✨

The legendary Antoinette Beenders joined us at Serious Business to drop some major truth: in a world of endless scrolling and consumerist “fluff,” soul is the missing ingredient.

At Serious Business, we believe that evolving as an artist, and as a business owner, requires more than just keeping up with trends. It’s about intentionality, depth, and the courage to push beyond the surface.

Serious Business 2027 is all about that evolution. We aren’t just looking at what’s next; we’re redefining how we think, create, and lead in this industry.

If you’re ready to stop just “flipping pictures” and start creating something truly awesome, this is where you need to be.

Are you ready to evolve?

🎟️ Comment “SB” below to reserve your seat for Serious Business 2027

The one thing an algorithm can’t do? Lead with heart. ❤️‍🔥AI is changing the way we work, from SEO-driven marketing to a...
04/16/2026

The one thing an algorithm can’t do? Lead with heart. ❤️‍🔥

AI is changing the way we work, from SEO-driven marketing to automated booking flows. But it will never be able to replicate the deep-rooted trust your clients have in your brand or the culture you build within your salon walls.

The future of the beauty industry isn’t just about mastering new technology, it’s about doubling down on the human experience.

At Serious Business 2027, we’re going beyond the basics to help you build teams that are resilient, inspired, and human-centric. Don’t just keep up with the industry; lead it.

Ready to secure your spot for the ultimate leadership experience?

👇 Comment “SB” below to reserve your seats for Serious Business 2027!

2027 is calling. Will you be in the room? ⚜️✨There’s a reason The Roosevelt Hotel is the heart of the Serious Business C...
04/11/2026

2027 is calling. Will you be in the room? ⚜️✨

There’s a reason The Roosevelt Hotel is the heart of the Serious Business Conference. Walking these halls during our breakout sessions isn’t just about business, it’s about stepping into a legacy of excellence.

While 2027 feels like a lifetime away, the industry’s top leaders are already locking in their spots.

Serious Business 2027 is returning to New Orleans from January 16-18, and trust us, you don’t want to be watching this from your phone.

Why the FOMO is Real:
• The Venue: Hosted at the iconic Roosevelt Hotel and the Saenger Theatre, this is where the beauty industry’s most influential minds gather for two days of pure transformation.

• The Education: From world-class keynote speakers to intimate breakout sessions right here in these gold-leafed rooms, we’re diving into the business of beauty, leadership, and personal growth.

• The Networking: Connect with a community of salon owners, stylists, and innovators in the heart of Louisiana.

Early-bird energy is officially here, and seats at the Roosevelt fill up fast.

Ready to level up your career in NOLA? ✨

Comment “SB” below and I’ll send you the link to secure your 2027 tickets at the best rate! 🎟️

Address

New Orleans, LA

Telephone

800.333.0100

Website

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