06/12/2026
Client: "Should I sell now or wait?"
Me: "What's your reason for selling?"
Client: "The market feels high."
Me: "When did you buy?"
Client: "2020."
Me: "So you've already lived through a pandemic crash, recovery, inflation spike, rate hikes, and multiple corrections."
Client: "Yeah."
Me: "And you held through all of it."
Client: "Yeah."
Me: "So why sell now because it 'feels high'?"
Client: "..."
Me: "Let me ask differently. If you sell, what's your plan for when to buy back in?"
Client: "When things settle down."
Me: "When was the last time things felt 'settled' before you bought?"
Client: "Never."
Me: "Exactly."
The hardest part of long-term investing isn't buying. It's not selling when your emotions tell you to.
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