Finconoso

We are a startup and small to mid-size business-focused accounting firm specializing in providing ou Sounds simple right?

Our firm was founded on the simple idea that we first figure out what our clients really need in order to develop a proper solution. After working for large consulting and accounting firms, serving significantly larger clients, this principle is often forgotten for many firms. Startups and small businesses while sharing some common issues, are by no means identical. Our team will first discuss you

r firm's strategy, challenges, and long-term goals. We will then identify a solution to help solve your financial goals and demonstrate how we can help you get there. By combining our expertise, experience, and the energy of our team, each client receives close personal and professional attention. Our high standards, service, and specialization spell the difference between our outstanding performance, and generic accounting firms. We help you increase revenue and reduce expenses by maintaining your financials, identifying tax savings, establishing preventative controls, monitoring risks to your business, and aligning operations to your strategy. Our team is dedicated to taking on your accounting tasks so you can focus on developing your products, leading your staff, and ultimately growing your firm.

02/07/2023

“What exactly do you do?”
Frankly speaking, it’s a lot.
Being in the independent CFO / financial ops game for the better part of a decade now, I struggle to keep my “elevator pitch” to a reasonable sentence.
So here’s a quick video we put together to summarize all the cool ways we can help.
And in case you just want me to get to the point, here’s a big chunk of text!
For small companies and startups:
Entity Structure
Tax planning and analysis\
Establish accounting and payroll systems
Funding
Growth consulting
Financial forecasts / Pitch decks
Growth Stage:
Finance application stack (Fintech consulting)
Merchant services / Wire transfers
Monetizing payments (B2B SaaS)
Tax Credits
Advanced Firms:
CFO / Controller Role
Financial/digital transformation, u
Automated Reporting
Custom KPI dashboards
Internal controls & Risk Management
Performance improvements,
Advanced FP&A capabilities

01/01/2023

I’m often asked, “how do I value my startup ‘easily’”?

Well… you just can’t. Startup valuation is simply the value of a startup business taking into account the market forces of the industry and sector in which that business belongs.

Easier said than done, right?

Check out this video on my thoughts regarding startup valuation!

08/08/2022

Don’t be afraid to ask for feedback and take that into account for the next time you pitch. Now if the investor isn’t willing to provide any, don’t push the issue. It is their time you’ve just spent and are asking more of, so it’s a fine balance to achieve.
If you can, have another team member there to take notes and review with them after the fact. Look for weak-points, areas you stumbled over, and slides that led to negative reactions from the investor. Keep refining, practicing, and executing even if you think you’ve found the perfect pitch.
You’ll really never know how good your pitch is until you actually do it. Don’t stress yourself out, and treat every investor pitch as a learning experience for you and your business. You’ll only continue to get better and better and can apply those learnings to every area of your business.

08/04/2022

To utilize incentive stock options, both employers and employees must meet regulations for the employee to obtain the favorable tax treatment. Requirements for the grant to qualify as an ISO include (but are not limited to):
The option price must be at least the FMV of the stock at the grant date;
The option must be granted pursuant to a written plan that generally must be approved by the shareholders within 12 months before or after the date the plan is adopted;
Grants are only to employees and are generally nontransferable;
The option plan term does not exceed 10 years, and the employees must exercise the option within 10 years of the grant date;
The total FMV of the stock options that first become exercisable is limited to $100,000 in any calendar year; and
The employee must not dispose of the ISO shares sooner than two years after the grant date and one year after the exercise date.

08/03/2022

If there’s a possibility of a merger or acquisition in your company’s future, your business plan should detail how growth will lead to higher profitability. An outsourced CFO is an experienced and cost-effective resource who can help you prepare a business plan for mergers or acquisitions. A CFO can advise your company whether to proceed with a deal or not. They can also help you make necessary changes in corporate structure and take other actions to make the transition smoother.
&a

08/02/2022

Are you planning on getting acquired, going public (very few companies actually do), or something else? Show you’ve done some due diligence on this exit strategy, including the companies you’re targeting, and why it would make sense three, five, or ten years down the road.
, **c

08/01/2022

The formula for net burn rate is simple: just subtract operating expenses from revenue.
With eCommerce companies, burn rate might not apply given that you are likely bringing in revenues from day one and investing in the business with existing profits. However, when you are looking to accelerate the growth of your store, spending will be ahead of the sales which is when you will have to manage your burn rate.
As well, your business might be bringing in revenues from product sales, but may also be spending more in other areas of the business (hiring talent, technology, marketing) in order to grow.

07/28/2022

In cases where companies allow for early exercise and the share price is low enough that employees can afford to exercise their options quickly, this can also provide some substantial tax savings as well.
Early exercise of options will enable employees to hold their shares for long enough that they can be taxed at lower long-term capital gains rates. However, if they early exercise and don’t file the 83(b) for their individual taxes, the IRS won’t recognize ownership of the share until it’s been fully vested.

07/27/2022

When you're ready to scale your business and you aren’t in a position to hire a full-time chief financial officer to forge the path, outsourcing CFO services can help you take the right steps that will lead you to growth. They can help you scale your business by:
Ensuring your financial infrastructure is ready
Building the most cost-efficient tax structure
Helping obtain financing or raising funds
Performing financial projections and risk assessment
By bringing an outsourced CFO on board, you’ll be in excellent hands and positioned for strong growth so your company can thrive now and in the future.

07/26/2022

Will you need to raise multiple rounds of financing? Is the investment you’re seeking a convertible note, an equity round, or something else?
Remind the audience why your management team is capable of managing their investment for growth. Tell investors how much you need, why you need the money, what it will be used for, and the intended outcome.

07/25/2022

Lifetime Value – sometimes referred to as customer lifetime value – is the total dollar amount you’re likely to receive from a customer over the life of their account with you. This helps you account for and accurately predict your business’s revenue and profit.

07/21/2022

A vesting schedule gives employees full ownership rights to employer-provided assets over time. For example, a vesting schedule for pension plans is set up in a way that determines the specific period after which a beneficiary acquires full ownership rights to the assets.
It is also used to allocate profits, equity, and stock options to employees. Employees forfeit their unvested portion of assets if they leave before being 100% vested. Exclusive ownership rights accrue depending on the length of an employee’s contract.

Address

1775 Tysons Boulevard
McLean, VA
22102

Website

http://www.finconoso.com/

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