03/31/2026
Most people think the fiduciary standard is a ceiling.
I’ve come to see it as a floor.
For years, I operated within a traditional mutual firm.
The legal duty there is to the policyholders. It’s a solid foundation of care, and one I always took seriously.
But as I looked at the complexity my clients were facing, I realized I wanted a framework that went even further.
That’s why I founded Good Faith EI as a Public Benefit Corporation (PBC).
While a mutual firm focuses on policyholder interests, a PBC is legally empowered to pursue a specific public benefit: in our case, delivering ethical decision infrastructure.
It’s a level up from traditional fiduciary standards to a model where integrity and public good are woven into our legal DNA.
We aren't just required to be "fair."
We are legally authorized to prioritize the long-term ethical stewardship of the families and leaders we serve.
It’s a shift from industry-standard to human-centered.
Because high-stakes transitions deserve more than a checkbox.
They deserve a steward who has built the house on a foundation of integrity.
If you’re navigating a season of consequence, let’s connect.
A quiet conversation about what comes next.
