02/28/2026
Do you own an asset or a job?
Many business owners don’t think of their businesses as an asset, so they don’t run them as such.
Ask yourself these questions:
• Can you go away for more than 48 hours without everything falling apart?
• Are you able to invest some of your profits in assets outside the business?
• Do you have an exit strategy for your business other than liquidation?
• Could you leave the business tomorrow and be financially secure?
If you answered ‘no’ to these questions, then you probably own the world’s most expensive, stressful job. One that generates income for today but may not be readily monetized in the future.
Business owners who successfully shape their business into an asset take steps to ensure the business can survive unforeseen events, focus on growing value not just income, and view the wealth that the business creates as the legacy rather than just the business itself.
