09/02/2026
When a couple sits down with an advisor for the first time, they expect the conversation to be about numbers, the balances, the returns, the allocations. Those matter. But in Leonard Golub's experience, numbers are rarely the right place to start, because they explain the how of a plan without ever touching the why beneath it.
Leonard wrote about this for Rethinking65, a national publication read across the advisory profession. The piece works through what happens when partners are quietly out of sync, why what looks like a money fight is often a difference over security, purpose, or family, and why real planning starts with discovery rather than with decisions about account balances.
There's a client story in it we think many couples will recognize, about a lake house, a dream of travel, and two people who assumed they had to choose. Worth a read if money conversations at your house tend to circle the same drain.
https://rethinking65.com/when-client-couples-are-out-of-sync/