bookskeep

Call Directions Website Contact the business

bookskeep is your small business partner to help you with your bookkeeping and ecommerce financial solution.

We specialize in ecommerce bookkeeping and consulting. bookskeep uses the latest cloud-based technologies such as QuickBooks Online to analyze your business and provide professional advice for your informed decision-making. We provide you with a comprehensive package for planning, building, and maintaining financial stability and growth. We are a Certified Quickbooks Online Certified ProAdvisor. You can be confident in our knowledge of business and our competence with these sophisticated tools.

10/29/2026

Your P&L shows a profit, but your bank account tells a different story. 💰

For eccommerce businesses, profit doesn’t always mean cash in the bank. Learn why the numbers don’t always match and how understanding cash flow and product-level profitability can help you make smarter business decisions.

📖 Read the full blog below to learn more!

Your P&L says you made money last month, but your bank account says otherwise.

If you've ever stared at both and wondered which one is lying, you're in good company.

The answer is neither, they're just telling different stories.

Honestly, the P&L can be confusing because it's not built to tell you about cash.

It doesn't match your bank account because when you pay for inventory, the cash leaves your bank right away.

However, it doesn't show up on your P&L until the product sells, which could be months later.

And loan payments and owner draws don't even show up on the P&L at all.

They live on the balance sheet, which is where us accountants like to joke that we bury the dead bodies.

Plus Amazon holds your money for a while before it pays you out.

So profit can be real on paper while the cash is tied up somewhere else.

The second of Ron Baker's four spheres is wisdom and understanding.

His note for it was about helping clients think about cash.

What we do instead of starting with the P&L is start with two things that make intuitive sense: cash runway and unit economics.

How long does your cash last? And what does each product actually leave you after fees, ads, and fulfillment?

There is nothing like being on a call when an ecom brand owner finally sees it clearly.

We had a client look at their product-level numbers and say, "I can see how to grow based on which product is profitable. All of these other SKUs are just creating drag."

That's wisdom, not just more data.

You don't have to become an accountant to take control of your business.

Just start with one question: which of your products actually makes money after every cost?

If you don't know yet, that's okay. Most owners don't.

I'd love to know what line on the P&L confuses everyone the most so please hit reply and let me know.

It might be common enough that it becomes a future email.

Cyndi

10/27/2026

Can I afford this order? When do I run out of money?

Those 2 a.m. questions get answers when you can see your runway. Cyndi explains how a 13-week cash plan helps. Read the blog below 👇

What if sales slow down next month? Can I afford this inventory order? When do I run out of money? What should I do next?

If those questions run through your head at 2 a.m., you're not alone.

Most of the founders I work with carry some version of them every single day, even when sales look good.

It makes sense, you can't see what's coming so your mind keeps checking.

Every one of those questions is an open loop, and open loops are exhausting.

In Ron Baker's four spheres of flourishing, this is the first one: health and wellbeing.

His note for it was simple. Reduce anxiety.

What I've learned is that the anxiety isn't coming from the numbers themselves. It's coming from not being able to see them.

When we start with a client, the first work is often cutting costs. That isn't the goal on its own, it just helps buy time.

Then we build a 13 week rolling cash plan of what's coming in, what's going out, and when, updated every week.

Your mindset begins to shift when you can see the runway.

The 2 a.m. questions start getting answers.

Can I afford this? Yes, or not until March.

When am I out of money? Here's the date, and here's what we'll do before it.

One by one, the loops close, giving you more room to think productively.

You'll stop asking "how do I survive this month" and start asking better questions about contribution margins, product turnover, and growth.

That's the shift from reactive to proactive. It changes your energy.

Yes, there may still be past decisions to pay for, but you make a start toward a healthy business with renewed confidence, because you can see where you're going.

You don't have to build the whole plan today, just start by writing down the one money question that keeps you up the most.

Then take our Ecommerce Business Performance Assessment to start closing loops. See link here: https://quiz.yourprofitteam.com/

Cyndi

10/22/2026

Most owners start thinking about their next hire only once they’re already stretched thin, and that’s when rushed hiring decisions happen.

Start a hiring reserve now, even $500 a month, and define the role before you need it. When it’s time to hire, the money’s ready and so is the plan. 💡

Read Cyndi’s full post below.

How do I plan for personnel growth and set aside funds to hire?

Typically, owners don't start thinking about their next hire until they're at the worst possible moment, when they're already stretched thin.

By then, the pull is to hire whoever is available because every day without help costs you something.

The trick is to start setting money aside now, even before you know exactly when or who you'll hire.

Open a dedicated hiring reserve account and put even $500 a month into it.

Then get clear on the role.

What are the three to five revenue-driving responsibilities this person would own, and what are the success metrics for each?

A lot of entrepreneurs hire someone because a friend knows them, give them a big job title, and only later realize the role was never well defined.

Slowing down to get crystal clear on what you need before you invest is what prevents that.

Hire people who love to learn and grow, who care about others, and who have principles.

Then trust them to fulfill their role and let them grow by exploring.

When the need does show up, the money is waiting and the role is already defined.

If you'd like help figuring out if you're ready to hire and how to fund it, our Ecommerce Business Performance Assessment can help. Take assessment here: https://quiz.yourprofitteam.com/

Cyndi

For my next research question I'd like to know: when did you last open your P&L?

A. This month
B. Last quarter
C. I honestly can't remember
D. I don't get one

10/20/2026

Could your business run if you couldn’t get out of bed tomorrow? 🤔

If some tasks only happen when you do them, that’s a vulnerability. Start small: pick one critical task, document it with screenshots and a quick video, then train a backup person. One process a month is plenty.

Cyndi shares how to build backup into your business so it doesn’t depend entirely on you. 👇

Some things in your business only get done when you do them.

Think about what would cause real hardship if you couldn't lift your head off the pillow tomorrow.

Those inventory orders only you can place, the payments only you can approve, they're your vulnerability.

Most owners have more of these than they realize, and carrying all of them alone is a big part of why a busy stretch feels so draining.

But we've seen what works instead.

Pick one of those vulnerable spots and document the process with screenshots and a quick video.

Train a backup person on it, have them watch you do it once, and then have them do it while you watch to be sure.

You've just bought yourself a slice of freedom that didn't exist before.

Now test it with a deliberate day off. A real one, where you don't check your phone every twenty minutes.

In our work with clients, we cover linchpin redundancy, which means that for every task everything else depends on, there's a documented process and a second person who can step in when the first is sick, on vacation, or unavailable.

We're all human, and the business should be able to carry on when anyone can't be at work.

The good news is that you don't have to build this for everything at once. One process a month is plenty.

Every task you hand off is attention you get back for the work that truly only you can do.

So if you'd like help building that kind of backup into your business, reach out and let's chat.

Cyndi

10/15/2026

Your team keeps coming to you for every answer? Try “Three and then me”: they check three places before asking you. Just make sure the answers are documented and easy to find. Your team grows, and you get your focus back.

Read the blog.

How do I get my team to stop asking me for every answer?

During busy season, the thing that drains your focus fastest isn't usually the big decisions.

It's the small things, the constant interruptions.

Someone on your team has a question. Then another question. Then another.

As a business owner myself, I can tell you personally that this is one of the biggest hidden energy costs of running a business, especially when things are moving fast.

Every interruption pulls you out of whatever you were actually trying to focus on, and it can take real effort to get back into it.

The fix I starting using is called "Three and then me". It was so hopeful that I started recommending it to clients too.

Before your team brings you a question, they look for the answer in three other places first.

When someone comes to you, your question back is simple.

Where have you looked so far? What were your first three sources?

This takes discipline on your part. You have to actually hold them to it, even when it's faster in the moment to just give them an answer.

But once your team realizes you're not going to stop what you're doing to solve the issue, something shifts.

They get more resourceful and you get your focus back.

But there's a corollary that makes this work. The answers actually have to be findable.

You need a knowledge base, documented processes, training materials.

If the information doesn't exist anywhere yet, that's on you to create it.

Then it's their job to go find it.

This way busy season stops being a constant stream of interruptions and starts being the season where your team steps up and grows.

Cyndi

As my book research, I'm curious where you gather. Which ecommerce community do you participate in?
If not one of these options, reply and let me know where you're at!
A. Million Dollar Sellers (MDS) or eComFuel (formerly eCommerceFuel)
B. Titan Network or Workspace6
C. A free Facebook, Reddit, or Discord group
D. I'm not part of an ecommerce group right now

10/13/2026

Being a business owner can feel lonely, but you don’t have to figure it all out alone.

Cyndi shares practical ways to find your people, build your support system, and navigate the tough seasons of business.

Where do you connect with other ecommerce business owners? 👇

Being a leader is lonely, more than most people admit out loud.

In my own personal experience and with clients I've talked to, you can't always share half-baked ideas with your team.

Your spouse may not be your best sounding board for business challenges either.

In ecommerce specifically, so much of the work is remote, which makes it even harder to find real connection.

Nobody hands you community. You have to seek out your people.

Attend in-person events, even when it feels easier to stay home.

Join a mastermind or peer group where people understand the specific struggles you're facing, not just business in general.

That's part of I created WEB, our monthly circle for women-owned ecommerce brands to support each other in business and life.

Here's a practice I recommend to every client:

Build your own "three people list." Three people you can call for personal support, and three for business support, not including your life partner.

Most people struggle to come up with their lists.

If that's you, that's not a personal failing. It's just a sign the list doesn't exist yet, and it's worth building.

Start small. Reach out to one person this week. Actually show up in one community, instead of just lurking.

This is how you build what I call Life Profit. It's how you thrive both in your business and personal life.

That way, when the hard season comes, and it will, you already know exactly who to call.

Cyndi

As my book research, I'm curious where you gather. Which ecommerce community do you participate in?
If not one of these options, reply and let me know where you're at!

A. Million Dollar Sellers (MDS) or eComFuel (formerly eCommerceFuel)
B. Titan Network or Workspace6
C. A free Facebook, Reddit, or Discord group
D. I'm not part of an ecommerce group right now

10/08/2026

Too overwhelmed to think clearly? You don't need the whole plan. You just need the next step.

Busy season makes everything feel urgent, and that's when it matters most to pause, take care of yourself, and ask for help early. Cyndi shares what she's learned from ecommerce clients (and from her own experience) about getting unstuck one small step at a time.

Read the full post.

What do I do when I'm too overwhelmed to think clearly?

When you're too overwhelmed to think clearly, the answer isn't to just push through and figure it all out.

Stop and take care of yourself first.

Based on my experience with ecom clients, and honestly with myself, the two or three practices that make you feel cared for matter more in that moment than any decision you're trying to make.

Walking, writing, meditation, lifting weights, painting. Whatever it is that helps you let go should be your go-to.

Take the time for your little reset and then give yourself permission to take just the next best step.

You don't need to work out the whole plan or the five-year strategy. Just the next thing.

Marie Forleo says clarity comes from engagement, not thought.

Once you take that one small step, you'll see the next best step after that more clearly than you would have by sitting still and trying to think your way through the entirety of the situation.

Busy season makes this harder because everything feels urgent at all times.

That's exactly when this practice matters most.

I've unfortunately learned this lesson the hard way, more than once.

Ask for help sooner. You don't have to absorb every shock by yourself.

Connect with your support group before things reach a critical stage, not after.

That way you catch the overwhelm early, instead of white-knuckling through it alone.

With the year winding down, one small next step worth considering is seeing where your business actually stands.

Our Special Report lays out the benchmarks for where thriving businesses land, so you can see where you're at as you head into year-end.

Use it to help figure out your next best step.

Cyndi

For my book research, I'd love to know: when you take a profit distribution, what do you typically do with it?

A. Treat my family or myself
B. Save it toward a big personal goal or family event
C. Reinvest it in the business
D. All three

10/06/2026

When you’re stuck in crisis mode, it’s hard to think strategically.

Before working harder, get clear on your cash, step away for a moment, and get the support you need.

Your business needs your best thinking not your most stressed thinking.

Read Cyndi’s latest post for three ways to get out of crisis mode.

How do I get out of crisis mode and start thinking strategically?

Crisis mode keeps your brain in a specific place: Fight, flight, or freeze.

You can't, and don't, think strategically from there.

Even the smartest owners I work with can't problem-solve creatively while they're worried about making payroll next week.

There are three ways I've seen people get out of this survival mode.

Step one is cash clarity. Know your runway. Know what's coming in, and what's going out.

That alone calms your nervous system. Most of the panic isn't really about money, but about not knowing.

Step two is to lift your head up. Take a walk, paint, whatever makes you feel relaxed and clear headed.

Do something creative that has nothing to do with the business.

Your business needs your best brain, and you're not going to find good answers by working harder from a place of panic.

Step three is to get support.

Find a coach, a CFO, a mastermind group, somebody who can hold up a mirror and help you see the forest when all you can see are trees.

Busy season has a way of pushing owners straight into crisis mode, even when nothing's actually gone wrong.

The fast pace of ecommerce alone can send you into panic.

If you feel that happening, don't try to think your way out first.

Get the cash picture clear, step away for twenty minutes, reach out to your support, and then come back to the decision.

That way the decision comes from your best thinking, not your most stressed thinking.

If you'd like help getting cash clarity so you can actually think strategically again, we can help.

Cyndi

Join Mailist List here ➡️ https://yourprofitteam.com/discovery-call/

Check out our other blogs here ➡️ https://yourprofitteam.com/blog/

For my book research, I'd love to know: when you take a profit distribution, what do you typically do with it?
A. Treat my family or myself
B. Save it toward a big personal goal or family event
C. Reinvest it in the business
D. All three

10/01/2026

Busy season brings more revenue—and more responsibility for managing your cash.

Stay consistent with your Profit First allocations, protect your profits, and keep your cash flow on track even during the busiest months.

Read our latest blog to learn how to stay financially prepared.

Cash + Profit First Strategy for Busy Season

Busy season is where a Profit First system either proves itself or falls apart.

More revenue comes in, more cash moves through the business, faster than usual.

The temptation to skip the allocation step, just this once, because there's a big inventory order due and payroll to make, is stronger than at any other point in the year.

Based on my experience with ecom clients, this is exactly the situation the system was made for.

When revenue spikes, every account needs to spike with it, proportionally.

Your Inventory account needs more cash because you're ordering more.

Your Tax account needs more because you're earning more, and your Profit and Owner's Pay accounts need more too, because busy season profit is still profit.

If you skip allocations during the rush, you'll tell yourself you'll catch up after. But you more than likely won't.

The cash will get spent on whatever's most pressing at that time, and by the time things slow down, there will be nothing left to allocate.

Here's what to do instead, starting now.

Keep up with your allocation cadence, even during the busiest weeks.

Watch your Tax account specifically, because a strong busy season creates a real tax liability, and that bill doesn't wait for the calm months to arrive.

This is the way you come out the other side of busy season with the cash already where it needs to be, instead of scrambling to sort it out once things slow down.

I've seen too many owners treat busy season as the time to loosen the system, when it's actually the time to lock it in.

If you'd like help making sure your Profit First allocations can handle the busy season ahead, we can help.

Cyndi

As I'm continuing to understand my readers for my new book, would you let me know how your business is set up?

A. Sole Proprietorship
B. LLC or LLC with S election
C. LLC Partnership or LLC Partnership with S election
D. C Corp

09/29/2026

Most ecom owners talk to their CPA in April, when it's too late to change the bill. 📅

The best time is now, while there's still a full quarter to adjust estimated payments, retirement contributions, equipment purchases, and income/expense timing.

Book 15 minutes with your CPA, bring your YTD numbers, and ask: "Is there anything I should be doing differently before year end?"

And check that your Profit First Tax account is funded for what's coming.

Read the full post.

Check in with your CPA / Tax Adjustments

Most ecommerce owners talk to their CPA once a year in April, right before the tax deadline, when there's nothing left to actually do about the bill.

Based on my experience with ecom clients, you should actually be talking to them way earlier.

The best time to talk to your CPA is now, while there's still a full quarter left to make adjustments that actually change the outcome.

Estimated payments can be recalculated based on how the year is actually tracking, not just how it looked like it might go back in January.

Entity structure decisions, retirement contributions, equipment purchases, timing of income and expenses all have to happen before December 31st.

None of it can happen retroactively in April, so your CPA can't help you with any of this at that time.

They can only tell you what already happened.

Here's what to do instead, starting this month.

Get fifteen minutes on your CPA's calendar.

Bring your year-to-date numbers and ask one question: based on where we are right now, is there anything I should be doing differently before year end?

That way you can make changes now, instead of wishing you had when April rolls around.

While you're at it, make sure your Profit First Tax account is actually funded for what's coming.

I've unfortunately seen a lot of owners find out in April that the account was never allocated correctly in the first place, and by then there's nothing to do but write the check.

If you'd like help making sure your tax allocation and your CPA conversation are lined up correctly for next year, we can help.

Join our waiting list here: https://yourprofitteam.com/discovery-call

As I'm continuing to understand my readers for my new book, would you let me know how your business is set up?

A. Sole Proprietorship
B. LLC or LLC with S election
C. LLC Partnership or LLC Partnership with S election
D. C Corp

Address

9004 Bear Creek Cv
Harrison, AR
72601

Telephone

+18703833414

Website

https://www.bookskeep.com/schedule-appointment/

Alerts

Be the first to know and let us send you an email when bookskeep posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.