09/19/2022
It's been a hot minute! Forgive me for enjoying summer. :P
I've been weighing how to address inflation because it has really affected most of our abilities to budget well. It's hard to budget when your costs gradually start to exceed your income. Unfortunately, that's the reality for many. Thankfully gas has come down, but if we're honest, gas wasn't *most* of our biggest expense... so now that's it's a dollar less a gallon, we're mostly still in the same boat.
The default for me is... find someone to blame. It's tempting to look at news headlines and say, "It's their fault!" And in some ways, that's true. I mean, most of us have very little control over the base cost of our rent/mortgage rates, food, utilities, gas, etc. We feel the pain of these things and we want to direct our frustration and grief toward someone else. I get it. I do the same thing. I laid in bed last night thinking to myself, "What are we supposed to do?"
I wish the answer was easy. It's not. Unfortunately, when things are great (especially the years leading up to and through some of the COVID-19 pandemic), many of us got used to cheap labor, cheap food, cheap gas, cheap dining out, cheap mortgages, the list goes on. And when something's "cheap," that means it's usually not sustainable. More and more I'm learning the human cost of cheap goods. And, because I'm me, that kind of thing keeps me up at night.
I’m not advocating for 9% inflation. I’m trying to explain how my mind wraps around this shift we’re experiencing nationally and globally and relate it back to: How do we individuals adjust and adapt to what’s going on? How can we societally be better and create a better world? When we rely on cheap things, we unwittingly invite the subjugation of others with little to no agency. We are not directly responsible for it, but it’s almost as if we turn a blind eye because… we’ve got it so good! And when we’ve got it good, we pretend (or naively believe) everyone has it good.
I’m going to make a bold statement: When CEO:Worker pay ratios are 6,474:1 (Amazon), 2,251:1 (McDonald’s), 1,791:1 (Coca-Cola), 1,579:1 (Starbucks), 1,447:1 (Apple)… there are fewer and fewer people who have it “good.” And those people are the ultra-wealthy who are lobbying and quietly taking over entire industries. They are the people setting standards and prices. I don’t typically take a “side” per se, but this is something I’m becoming more and more passionate about.
And it’s not just major corporations. We’ve seen the same thing locally with our neighbors. I hate to say this, because I wish it wasn’t true, but I’ve been part of SO many conversations with local business-owners who, instead of charging a fair, reasonable price to… build a deck, roof a house, mow a lawn, install a furnace, brew a beer, etc., they are more than passing on increased costs because… they can. The “American Dream” seems to be shifting from educating yourself, building something for yourself, working for yourself to: finding someone who doesn’t know better, taking advantage of them, and milking it for as long as we can. I’ve seen SO many business owners compensating for poor judgement and financial discipline by charging more and paying their employees less.
I do recognize there are two sides to this. Because if you’re great at something, and you’re one of a few that can do it, then you get to define your own “worth” for your work. But we need to have limits. We should not forget the joy and contentment of having enough and sharing our excess because we’ve become obsessed with having more. We should understand the human cost of our actions and behaviors.
Honestly? I’d like to charge triple for what I do and make more money from it. I’m good at this, I enjoy this, it gives me purpose. But in doing so I alienate people who might actually be bettered by my coaching (who can’t afford my self-defined “worth”). I suppose this means my business model is flawed. But at least my integrity is intact. I’m okay with that. I’m okay with not becoming a millionaire by 40. I’m not obsessed with it because I’m learning how to be content with enough. I don’t need to hit the lottery because I’m taking steps to retire at a reasonable age after a life of work. It’s a marathon, not a sprint. For most of us, it requires planning and discipline… and training.
We can train ourselves to save, we can learn new skills, we can develop contentment with less than what we think we deserve, we can take responsibility for our stupid decisions, we can change. We can change. You can change.
How? Baby steps. We can take a break from TV, our phone, video games, or whatever else is our guilty time-filling pleasure to assess our lifestyle habits. Decide what’s really important to us.
I have been doing this all year as a personal goal and here’s what it looks like to me individually: Less drinking, planned dining out (not spur-of-the-moment), planned meals/intentional groceries, less snacks/junk food, older vehicles, budgeted vacations, more at-home game nights, Canning and Freezing food/meals, working reasonably more for extra income. As a business owner it looks like re-assessing what is fair vs. what I need to make, being more direct and honest with customers, blocking my time better, finding ways to be more efficient with my time and resources, planning better, tracking expenses diligently and reviewing them each month.
I did raise my prices after my first year by 30%. This was after I assessed my tax-burden, my time-commitment, and compared it to what I believe a reasonable wage for my work was. Full disclosure: I net approximately $20.31/hr. for my work. Am I worth more? Who cares? That’s what I’m comfortable with and can afford. My hope is that we can all develop the discipline it takes to be fair to one another. And, maybe even more importantly, we can make the changes necessary in our lives to be able to afford to be fair to one another.
Thanks for reading. If you want to see my inspiration for this and also what’s got me fired up lately, check out this article from Forbes: https://www.forbes.com/sites/errolschweizer/2022/09/12/how-profit-inflation-made-your-groceries-so-damn-expensive/?sh=7e12034e2eb9 I’ve actually read it twice now and followed many of the links to confirm the reports. It’s incredibly interesting and revealing. TLDR? Huge corporations are doing better than ever, with record profits, and slowly consolidating their power and influence over their respective industries via shareholder buybacks and shady price-setting tactics.