06/01/2026
It turns out that when someone tries to build their own financial plan inside ChatGPT, they eventually hit a wall. The questions get more complex, the answers get less satisfying, and at some point, the AI suggests they find a real advisor. For Aspen Wealth Management, that moment has become a steady and growing source of qualified prospects. Helen Stephens joined Michael Kitces on the Financial Advisor Success podcast to talk about how more than a decade of SEO investment is now paying off in ways she never anticipated.
Listen to the full episode: https://www.kitces.com/blog/helen-stephens-aspen-wealth-management-seo-strategy-search-engine-optimization-aeo-google-prospects-marketing/