08/12/2026
A new Gallup study found that when people have financial questions, most still turn to internet searches first. Friends and family are high on the list too, while AI continues to grow as a source of information, especially among younger generations. Yet when it comes to trust, professional financial advisors remain at the top.
We think that makes sense.
The internet is a great place to learn. AI is an incredible tool. But a good financial plan isn’t built by finding the right article or writing the perfect prompt. It’s personal. It’s built by understanding your goals, asking thoughtful questions, and making decisions that fit your life.
If you have a minute, the Gallup article below is worth a read. It offers an interesting look at where Americans and Canadians are turning for financial guidance.
Americans and Canadians most often use their own internet research for financial guidance. Financial advisors and finance professors are the most trusted sources.