Joseph L. Rosenberg CPA

Joseph L. Rosenberg CPA Joseph L. Rosenberg CPA is a highly qualified Certified Public Accounting firm that has been in business since 1983. Mr. Classes are dependent upon enrollment.

Located in Florham Park, New Jersey, the firm works with both small business owners and individuals. Areas of service include tax preparation and planning, business planning, Quickbooks setup and review and general business consulting. Rosenberg CPA has been named the United States Small Business Administration Accountant Advocate of the Year for both New Jersey and its Region 2. He has also been

a teacher and consultant at various NJ Community colleges, Small Business Development Centers, and a micro lender. He also writes a monthly business column for the Caribbean and Hispanic American Business Journal.

► Services:
● Accounting Services
The firm prepares financial statements on both the cash basis and the income tax basis in addition to in accordance with Generally Accepted Accounting Principles (GAAP) for use by banks, investors, and other third parties. Our firm will also prepare custom financial reports for internal, managerial use.

● Business Planning
The firm will provide business planning services for both businesses and individuals needing either financing for their startup or existing business or for an operating guide to provide for business growth. Services include writing, reviewing or editing the narrative, preparing and compiling financial projections, and selecting appropriate supporting documents for the plan or loan package. The firm will assist in contacting potential sources of financing and will work with you to obtain the desired capital.

● Bookkeeping/Write-Up
The firm provides bookkeeping services, including general journal and subsidiary ledger maintenance, bank statement reconciliation, and receivables and payables tracking and analysis.

● Cash Flow & Budgeting Analysis
The firm offers cash flow and budgeting analyses that can help you minimize cost overruns, lost purchase discounts, and uncollectable receivables.

● Forensic Accounting
Mr. Rosenberg has testified as an expert witness. The firm is available to review business records to uncover financial irregularities.

● Tax Services
The firm offers a full range of tax planning and compliance services, and will work with you throughout the year if necessary in order to minimize your total tax burden. The firm also prepares all federal, state and local tax returns for individuals and businesses. If you are audited, the firm will represent you before the Internal Revenue Service and the State Division of Taxation.

● Tax Planning
The firm continuously monitors federal, state, and local tax law changes to allow its clients to minimize current and future tax liabilities. While taxes can be monitored all during the year, some individuals and businesses obtain a year-end review to find out what their expected tax liability might be. They then have the opportunity to implement strategies before year-end to reduce taxes.

● Payroll Services
The firm offers payroll preparation and payroll tax reporting services, including calculation of withholding for bonuses, and tax deposit requirements..

● Sales Tax Services
The firm prepares all sales tax filings and offers full sales tax audit representation.

● Estate, Gift and Trust Tax Return Preparation and Planning
The firm provides preparation of federal and state estate, gift, and trust tax returns. The firm also provides tax planning in order to minimize the impact of estate, gift, trust and individual taxes.

● Accounting Software Selection & Implementation
Need help with accounting software selection and implementation? Our firm will help you select the software that's right for you and will teach you how to use it effectively. Rosenberg is a Certified Quickbooks Advisor.

● Buying & Selling a Business
Mr. Rosenberg offers four times a year a class on Buying a Business. These classes are held at County College of Morris and Sussex County Community College. Please check the continuing education catalogues of those colleges for the exact dates and times of the classes. The firm advises prospective business purchasers about local market conditions, industry trends, and the financial condition of an acquisition candidate. If you are selling a business, the firm can offer advice for obtaining the best possible sales price and contract payout terms..

● Consulting Services
Our company offers a wide range of business consulting services to help you improve business operations, boost efficiency, and increase the bottom line.

05/19/2026

Today, May 19 is National Accounting Day in the United States. It celebrates the roles accountants and bookkeepers play in the business lives of our institutions.
My career spans over 50 years in the profession, from summer jobs at local businesses to accounting as a college major at New York University’s School of Commerce in 1971. (Now the New York University Stern School of Business). I became a Certified Public Accountant in New Jersey in 1974 after passing a rigorous multi part exam and met experience and other requirements of the day. After a dozen years of working in small, medium and large accounting firms, I started my own accounting and tax practice in 1983, which I have mantained for over forty years. In 1996 I was honored by the US Small Business Administration as its Accountant Advocate of the year for New Jersey, then also for its region II which included New York, Puerto Rico and the Virgin Islands. This resulted from my work with the New Jersey Small Business Development Centers and other quasi government agencies in New Jersey helping small business owners with a variety of consulting opportunities and educational training courses on small business topics. I became a member of both the American Institute of Certified Public Accountants and the New Jersey Society of CPAs, and obtained a license from New York State as well. I have taken continuing education classes to improve my skills with over a few thousand hours over my career. I used to act as a moderator for the New Jersey State Society for classes both offsite and at their office which include taking attendance, trading evaluation forms completed at the end of class for attendance certificates, and performing other duties including making sure the class ran smoothly.
Here on facebook I write articles on taxation and accounting for small business owners and individuals. I also regularly remind my network when it is time to make quarterly estimated taxes.
I gave my time to a variety of non profit and business organizations for which I played leadership roles. My professional background made it possible to give back in a number of ways.
Careers in accounting continue to expand into new directions. Accounting is still the language of business and taking classes in accounting will help you prepare for a career in business regardless of your direction you take.
It has been a great run and I look forward to continuing to serve as an accountant and trusted advisor for years to come.

04/22/2026

I learned 56 years ago from Alvin Toffler in his work "Future Shock'" that we just can't keep up anymore. Too Much. Too fast. Yet still I tried. The early mainframe computers. The worldwide web. The dawn of social media. We nurtured our families and kept growing. We didn't live in a Linkedin cocoon but knew that Google would pick up our ideas. Doesn't it seem though, with artificial intelligence this time it's really different? Voracious readers still try to read as much as they can, to learn about the new age, while doers just run ahead, be first but not best. Just keep creating new things.
But if everyone is trying to be a creator, then why are we still interacting with content as if it's even more important than creating? Can the algorithm have evolved over time to be so sophisticated that it locates your audience for you? Must we return to formal classes to get clarity on the current and the future, in addition to learning on the fly? We see tens of thousands of jobs disappear
and its only the beginning. Who is working on the consequences of rapid change today? If we cannot see how the future will look, how can we prepare for it? Is it different today then in past generations?
Take a shot. Write your business plan based on your assumptions. Take it out one, three and five years. Keep updating it as the world changes. Make sure you have access to capital, to a well trained workforce, an experienced management team. It's still possible that best is yet to come. I'll see you there.

Address

135 Columbia Tpke
Florham Park, NJ
07932

Telephone

+19734434332

Website

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