Wayne J. Belisle, CPA

Wayne J. Belisle, CPA Wayne J. Belisle has been in business for over 30 years! Helping individuals and businesses reach th

Yesterday's Live was about a question most owners avoid.If you removed your logo from your website, could anyone tell wh...
05/29/2026

Yesterday's Live was about a question most owners avoid.

If you removed your logo from your website, could anyone tell what makes you different from the next ten competitors?

For most owners, the honest answer is no. That's a positioning problem, not a marketing problem. And no amount of ad spend fixes it.

The owners who get found consistently are the ones who picked a position and stuck with it.
Full replay is up.

Watch: https://www.youtube.com/watch?v=dkylQimG4-k

05/28/2026

Most owners are trying to be found by everyone. So nobody finds them.

After 30 years sitting across from business owners, I can tell you the ones who attract great-fit clients consistently aren't louder. They aren't spending more on marketing.
They've just picked a clear position and stuck with it.

You'll learn:
→ Why trying to appeal to everyone makes you invisible
→ The three things your positioning has to make clear immediately
→ How to get specific without shrinking the business you've already built

Join me Thursday, May 28 at 3:00 PM MT.

The right clients can't find you if they can't see you.

Most business owners I talk to are trying to be found by everyone.It almost never works.The owners who get found by the ...
05/28/2026

Most business owners I talk to are trying to be found by everyone.

It almost never works.

The owners who get found by the right clients consistently have done one thing the rest haven't. They picked a position. They got specific about who they help, what they solve, and what makes them different. They stopped trying to be the safe choice for everybody.

You don't get less business by being specific. You get more of the right business.

Today's Live I'm walking through how to do that without feeling like you're shrinking your market.

→ Why "we help everyone" is the most expensive sentence on a website
→ The three things your positioning has to make clear in ten seconds
→ How to get specific without losing the clients you already serve well

Join me Thursday, May 28 at 3:00 PM MT.

https://www.youtube.com/watch?v=dkylQimG4-k

Yesterday's Live was about something I wish I'd figured out earlier.You don't need more sales conversations. You need be...
05/22/2026

Yesterday's Live was about something I wish I'd figured out earlier.

You don't need more sales conversations. You need better ones.

The owners I've watched close consistently over 30 years aren't the most persuasive.

They're the ones who qualify hardest, earliest. They figure out in the first ten minutes whether this is a real buyer, and they spend their best hours accordingly.

Full replay is up.

Watch: https://www.youtube.com/watch?v=wWlE-i631HQ

05/21/2026

Selling smarter

Yesterday's Live was about a question most owners avoid.Which of your customers are actually costing you money?After 30 ...
05/15/2026

Yesterday's Live was about a question most owners avoid.

Which of your customers are actually costing you money?

After 30 years, I can tell you almost every business has at least one. Sometimes it's their biggest account. The one who haggles, drags out projects, pays late, and makes the team dread their name on the calendar.

You don't need more customers. You need the right ones. And the first step is learning to spot the wrong ones before they're already inside.

Full replay is up.

Watch: https://www.youtube.com/watch?v=fyhXJuDyDuM

05/14/2026

Some customers grow your business.

Some quietly bleed it out.

After 30 years sitting across from business owners, I can tell you the difference is rarely about money. It's about behavior. And almost every problem customer shows you who they are before you sign the contract, if you know what to look for.

You'll learn:

→ The five red flags that show up before the work even starts
→ The screening questions that surface a problem fit fast
→ How to walk away from a bad-fit customer without burning the bridge

Join me Thursday, May 14 at 3:00 PM MT.

Better customers, not more customers.

Most business owners think their problem is too few customers.After 30 years, I can tell you the more expensive problem ...
05/14/2026

Most business owners think their problem is too few customers.

After 30 years, I can tell you the more expensive problem is the wrong ones.

The customer who haggles every invoice. The one who treats your time like it's free. The one who says yes to the proposal then renegotiates after the work starts. The one who pays 60 days late every time and acts surprised when you bring it up.

None of those people pay enough to make up for what they cost you. Not in dollars. Not in your team's energy. Not in the better work you could have done for someone else.

Today's Live, I'm walking through how to spot a draining customer before you say yes, not six months in.

→ The five red flags I've watched smart owners explain away
→ The questions to ask before the contract that save you from the headache
→ How to politely say no when a prospect is clearly going to be a problem

Join me Thursday, May 14 at 3:00 PM MT.
https://www.youtube.com/watch?v=fyhXJuDyDuM

Address

11208 Montwood Drive
El Paso, TX
79936

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5pm

Telephone

+19158578158

Website

http://www.WJB-CPA.typepad.com/, http://www.24HRBooks.com/

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