Wayne J. Belisle, CPA

Wayne J. Belisle, CPA Wayne J. Belisle has been in business for over 30 years! Helping individuals and businesses reach th

Yesterday's Live was about the question every owner avoids.When was the last time you raised your prices on purpose?For ...
06/19/2026

Yesterday's Live was about the question every owner avoids.

When was the last time you raised your prices on purpose?

For most owners the honest answer is "longer than I want to admit." Meanwhile their costs went up. Their expertise grew. Their best clients would have paid more without blinking. And the price stayed the same.

The owners who break through on profit don't do it by selling more. They do it by charging what their work is actually worth.

Full replay is up.

Watch: https://www.youtube.com/watch?v=yJ72_PPYOKc

06/18/2026

Pricing is the single fastest lever in your business. And almost every owner I work with is pulling it wrong.

They charge by the hour, which caps them at how fast they can work. They compete on cost, which trains clients to shop them on price forever. They raise rates by 5% when their costs went up 30%. Then they wonder why margins keep shrinking.

After 30 years, I can tell you the owners who break through don't do it by selling more. They do it by pricing for the value they actually deliver.

You'll learn:

→ Why hourly billing is keeping your margins flat
→ How to set prices based on outcomes, not your time
→ The three-part conversation that lets you raise rates without losing the right clients

Join me Thursday, June 18 at 3:00 PM MT.

Stop competing on price. Start charging for value.

The pricing conversation most owners avoid.After 30 years of looking at small business numbers, I can tell you the faste...
06/18/2026

The pricing conversation most owners avoid.

After 30 years of looking at small business numbers, I can tell you the fastest way to fix a tight margin almost never involves selling more. It involves charging what your work is actually worth.

The owners I watch get stuck on price aren't bad at their craft. They're great at it. The problem is they're priced like everyone else, and they're afraid raising prices will cost them their best clients.

Here's what I see happen every time. The price goes up. The clients who valued the work stay. A few price-shoppers leave. The owner takes home more money and works fewer hours. The clients who stayed are the ones worth keeping anyway.

Today's Live I'm walking through how to think about pricing without falling for the two biggest traps: charging by the hour, and competing on cost.

→ Why your hourly rate is anchoring you to a number too low → How to price based on the value your client actually gets → The conversation to have with existing clients when you raise rates

Join me Thursday, June 18 at 3:00 PM MT.
https://www.youtube.com/watch?v=yJ72_PPYOKc

Yesterday's Live was about a question most owners avoid.If you stripped your logo off your product page, could a prospec...
06/12/2026

Yesterday's Live was about a question most owners avoid.

If you stripped your logo off your product page, could a prospect tell why yours is the right choice?

For most owners the honest answer is no. That's a positioning problem, not a marketing problem. And no amount of ad spend fixes a positioning problem.

The owners who get chosen consistently are the ones who picked their angle and made it impossible to miss.

Full replay is up.

Watch: https://www.youtube.com/watch?v=AQM8AYx2VQ4

06/11/2026

Why out of all my choices, including doing nothing, should I choose you?

06/11/2026

Most owners think they have a marketing problem.

After 30 years sitting across from small business owners, the real issue is almost always one level up. Their product looks like everyone else's. The right clients can't tell the difference. So they default to whatever's cheapest or most familiar.

Today I'm walking through how to fix that without a rebrand.

You'll learn:
- Why being "for everyone" is the same as being for no one
- The three questions your product has to answer in ten seconds
- How to find the angle that's already in your business and lean into it

Join me Thursday, June 11 at 3:00 PM MT.

The right product, sold the right way, sells itself.

Most owners I talk to think they have a marketing problem.After 30 years of watching this play out, the problem is almos...
06/11/2026

Most owners I talk to think they have a marketing problem.

After 30 years of watching this play out, the problem is almost always one level up. They don't have a marketing problem. They have a positioning problem.

When your product looks like everyone else's product, no amount of better marketing fixes it. You can spend more, post more, run more ads. The right clients still scroll past, because nothing in the offer says "this one is for me."

The good news is positioning is a fix you can make this week. It doesn't require a rebrand. It doesn't require a launch. It requires getting honest about what makes your product the obvious choice for a specific person with a specific problem.

Today's Live I'm walking through what product positioning actually means and how to do it without overhauling your business.

- Why being "for everyone" is the same as being for no one
- The three questions your product has to answer in ten seconds
- How to find the angle that's already in your business and lean into it

Join me Thursday, June 11 at 3:00 PM MT.
https://www.youtube.com/watch?v=AQM8AYx2VQ4

June is the most useful month of the year to look at your numbers.Not because anything is wrong. Because you finally hav...
06/04/2026

June is the most useful month of the year to look at your numbers.

Not because anything is wrong. Because you finally have enough of the year behind you to see the real pattern.

Five months in, the noise settles. You can see which months actually made money, which clients were worth it, and where profit leaked out without anyone noticing.

Most owners wait until tax season to find that out. By then the year is over and all that's left to do is react.

A mid-year look is different. You still have six months to adjust pricing, drop the work that doesn't pay, and protect the margin that does.

Revenue tells you the business is moving. Profit tells you whether the movement is worth it. Two different numbers, and June is the month to check both.

If you want to know what the first half of your year is actually telling you, that's the conversation I have on Profit Clarity Calls. Thirty minutes, your real numbers, no pitch. waynebelisle.com/clarity

Address

11208 Montwood Drive
El Paso, TX
79936

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Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5pm

Telephone

+19158578158

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