05/27/2026
You didn’t build a business just to stay on the treadmill forever. In Episode 15 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down Pillar 12—Wealth, Exit & Legacy—and shows you how to build a freedom plan that creates profit now, personal wealth later, and real options for the future.
In this episode, you’ll learn:
>Why your business is a vehicle for wealth—not the destination
>The 3 layers of a freedom plan: Profit Now, Wealth Later, and Exit/Transition
>What “Profit Now” really requires (owner pay, healthy margins, and 3–6 months of reserves)
>How to think in net worth—not just revenue—so your future isn’t dependent on your daily effort
>How to make your business sellable (even if you never sell) with systems, predictable revenue, and a team that can operate without you
Profit Question of the Week:
If you wanted the option to exit your business 5 years from now, what would need to be true that isn’t true today?
Action Steps:
>Review your current owner pay, profit margin, and cash reserves (don’t guess—look)
>Decide your “freedom number” (what you need annually to live your ideal life)
>Write down your preferred exit option: sell, keep with a team, merge/partner, or intentional wind-down
>Pick one “sellable business” lever to improve this quarter: systems, client diversification, predictable revenue, or team independence
New episodes every Wednesday at 12:00 PM Eastern.
Need help figuring out what to focus on first? Book a strategy session with me at
https://theprofitlab.biz/book-a-call
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