06/03/2026
One of the most expensive assumptions in outdoor retail is that inventory problems can be solved by selling harder.
Usually they can't.
When inventory arrives too early, the business absorbs months of carrying costs. When it arrives too late, the season is already moving on. Either way, profit gets squeezed long before the
customer sees a price tag.
Retailers often focus on sell-through rates because they're easy to measure. Inventory timing deserves equal attention because it's often where margin is quietly won or lost.
The uncomfortable reality is that many inventory challenges are purchasing challenges disguised as sales challenges.
That's a conversation we'll be unpacking during an upcoming workshop.
Comment “Workshop,” and we’ll send you the details.