06/15/2026
One of the most expensive mistakes in outdoor retail is assuming next season will behave like the last one.
Many owners look at last year’s sales curve and build inventory plans around it. The problem is that weather shifts, consumer sentiment changes, and promotional activity from competitors can move demand by weeks, not days.
The blind spot is treating seasonality as fixed when it’s actually moving all the time.
Stores rarely get into trouble because they missed the season. They get into trouble because they bought for the season they expected rather than the one that arrived.
That’s why forecasting deserves more attention than historical reporting.
We’ll be discussing practical ways retailers can spot these shifts earlier in our upcoming live workshop.
Comment “Workshop,” and we’ll send you the details.