06/23/2026
The FTC is increasing its focus on dealership advertising and pricing practices, issuing warning letters to dealers across the country.
In this article, Jacob Pardue breaks down what dealers need to know and where compliance risks may exist.
Key areas of FTC focus:
• Advertised prices should reflect what consumers actually pay
• No hidden fees beyond government-required charges
• Consistent pricing across all advertising channels, including third-party marketplaces
• No undisclosed add-ons, warranties, or hard-added products
• Rebates should only be advertised when universally available
• Pricing should not depend on dealer-arranged financing....
Read the full article here: https://www.hhmcpas.com/post/ftc-pricing-crackdown-what-dealers-need-to-know-about-the-2026-warning-letters