FWC Financial, LLC

05/21/2026

Well, I might’ve done dumber… 🤷‍♂️😂

05/11/2026

Happy Mother’s Day to those who gave us all life!

03/18/2026

The Dangers of AI Powered Decision Making
By Frederick W Cutter

By Frederick W. Cutter An early mentor was fond of saying, in the era before Artificial Intelligence (AI) in social media became available, that computers would eventually be capable of seeing for miles down a long hallway, but would never be able to see around the corner.

03/17/2026

In a dimly lit lab, a volunteer stares at a screen, weighing two financial offers. As she decides, a scanner records the flicker of neural activity deep within her brain. This is not science fiction—it’s neuroeconomics in action, a field that peers into the mind to understand the choices we make.

Neuroeconomics is an interdisciplinary field that combines insights from neuroscience, psychology, and economics to study how humans make decisions. Unlike traditional economics, which often assumes people act rationally to maximize utility, neuroeconomics investigates the biological and cognitive processes that influence choices—often revealing that our decisions are shaped by emotions, biases, and subconscious neural activity.

Researchers in neuroeconomics use tools such as functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and behavioral experiments to observe brain activity during decision-making tasks. These studies have uncovered, for example, how the brain’s reward system responds to potential gains, how risk perception is processed, and why people sometimes make choices that defy logical predictions.

The field has practical applications in marketing, public policy, finance, and healthcare. By understanding the neural mechanisms behind choices, policymakers can design better interventions, businesses can create more effective products, and individuals can become more aware of their own decision-making patterns.

As technology advances, neuroeconomics continues to bridge the gap between economic theory and human behavior, offering a richer, more realistic picture of why we choose what we choose.

I have been infinitely blessed to network with some of the most brilliant minds in the world who help contribute to my own studies and research in this exciting field.

Hyperlink to my LinkedIn article and profile:

https://www.linkedin.com/posts/activity-7439464804270014464-pOZj?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAAVztaEB-c10zluIxEcDdEcOZ1IAQURCuhM

03/14/2026

Had no idea Anubis could bowl… 🤷‍♂️😂

02/04/2026

To reassure the public and my clients, please know that my office is free of man eating dinosaurs. No dinosaur has walked on this land for over 65 million years.

I am committed to keeping my office free from dinosaurs.

Can’t promise you won’t run into aliens. Spaceships have been seen hovering around here lately.

01/24/2026

One of the coaching principles taught to me, and one that I pass on to my consulting clientele, is the necessity of a non-preferential psychological posture.

Martial artists learn this concept if not the term.

Boxers assume a readiness posture based on their handedness. "Orthodox posture" is for right-handers, "Southpaw" for left handers. They assume a stance with the non-dominant fist and foot forward and the dominant fist and foot back.

Martial artists learn to fight without assuming a preferred posture. Southern Chinese forms involve wider foot stances than Northern forms, but the underlying psychology is the same:

You must be able to fight under all conditions, at any time, without needing to "reset".

Your opponent will not give you a chance to orient. This isn't The Princess Bride where Inigo Montoya gives the Dread Pirate Roberts a chance to get ready.

This is why martial arts are more than about combat, but a way of life with a strong spiritual, mental, and emotional center of gravity.

Under this wisdom, by the time a child student learns to kill, he has also learned discernment.

American psychology is highly impatient. I turn away those seeking wealth for its own sake, who want a quick fix to financial readiness akin to buying the power to kill with a revolver from a pawn shop. It's why I usually turn away those who acquire wealth through windfalls.

This impatience is reflected in American martial arts schools. The whole concept of "belts" is a uniquely western practice to give students a metric of performance. Belts were foreign to ancient students of martial arts.

I read somewhere that about half of Fortune 500 CEOs study martial arts, and another half have military experience. Both are predicated on developing physical and metaphysical discipline.

Jordon Peterson is a popular speaker on this subject. He often states that a good man possesses the teeth to kill with a lethal bite, and the discipline not to. Morally weak men flee from evil in cowardice and commit crimes like murder and r**e against the defenseless.

The social scientist in me is always observing the world, like a National Geographic biologist in a sub-Saharan wilderness. Human beings are the most dangerous creature on the planet. I observe with fascination while having learned to remain out of reach of human teeth and claws.

The esteemed Catholic writer Thomas Kempis, in his wisdom for his fellow monks, quotes the stoics in saying that "as often as I have gone out into the world, I have returned to my solitude less a man."

Those of you who have been traumatized by the world went into the wild without recognizing it for what it is. Healing is a choice, as is forgiveness. Being angry at people for being people is like being angry at the sky for being blue.

If you desire a non-preferential posture for life, then adopt the following, but for the right reasons and psychology:

"Be charitable to all. Be familiar with few." (Kempis, "The Imitation of Christ.")

01/22/2026

We are excited to support our friends at McKee Homes in the groundbreaking of their new subdivision development!

01/16/2026

Today’s dad joke is brought to you by the letter 4. 🤷‍♂️😂

01/15/2026

Our monthly coffee social with the Greater Fayetteville Chamber, with briefing from former N.C. Governor Pat McCrory.

We are grateful for the fellowship and opportunity to be an annual sponsor.