09/02/2026
A successful capital campaign starts well before your nonprofit announces its fundraising goal. Build a strong leadership team, develop a broad pool of prospective donors and prioritize major-gift prospects who can help create early momentum. During the quiet phase, organizations often aim to secure 50% to 60% of their campaign goal before expanding outreach. Just as important, carefully assess whether your fundraising goal is financially realistic and, if so, craft a compelling case for support that emphasizes community impact. Contact us to discuss the financial considerations of a capital campaign and whether your organization is ready to move forward.