05/21/2025
It means a lot to be recognized by the Investments & Wealth during Asian American and Pacific Islander Heritage Month.
Not simply because of my background but because of what that journey continues to mean in the work I do every day.
I’m the son of two immigrant parents who came to this country with a little more than hope and grit.
We didn’t talk much about money growing up. But I remember watching my Mom at the kitchen table, quietly balancing the checkbook, paying bills, making it work-no matter how tight things were.
That image stuck with me.
It taught me that wealth isn’t loud.
It is a quiet strength. It is sacrifice. It is stewardship.
Today, I work with many families who share similar stories to mine. Immigrants building a new life. Leading and growing their buisinesses. Multigenerational families navigating both cultural expectations and financial complexity.
And I see myself in them. I see my parents.
When I sit across from a client, my purpose is to empower them to courageously pursue new possibilities and lead a life of fulfillment. To support them in honoring the generations who came before them. To help them turn their sacrifices into strategy, and legacy. To build bridges between generations, cultures, and dreams.
I’m proud to bring my heritage into every room I step into. And I’m grateful for the people who trust me to walk alongside them on their incredible journey.
Celebrating Asian American and Pacific Islanders in Wealth Management: Kristoffer N. Fu, CPWA®, CFP®, CEPA©
During Asian American and Pacific Islander Heritage Month, we’re proud to spotlight the voices and journeys of AAPI professionals who are shaping the future of finance—like one of our scholarship recipients, Kristoffer N. Fu, Managing Director, Private Wealth Advisor at Evoke Wealth Management.
For Kris, the path to financial advising wasn’t planned—it was personal. “Honestly, I’d say this career chose me,” Kris shares. “As the son of two immigrant parents, I grew up in a home where money wasn’t discussed. But I watched my mom balance the checkbook at the dinner table each month. That quiet act of responsibility left a lasting impression on me.”
After earning a degree in business economics and working in sales through college, he stepped into a financial advisor role, not knowing just how deeply his own life story would shape the way he serves others. “My parents never had a financial advisor. They had an accountant because paying taxes was a must—but long-term planning? That wasn’t part of the picture. That’s what drives me today.”
Today, Kris focuses on helping immigrant and multigenerational families have the financial conversations that are often avoided. “I’ve lived through that silence. I want to help others break it so the next generation is more informed, prepared, resilient, and empowered than the last.”
A scholarship from the Investments & Wealth Institute’s Foundation also made a tangible difference at a pivotal moment in his career. “I had just gone independent and cash flow was tight. Receiving financial assistance to help me further my knowledge so that I could help more people was a true blessing.”
And his advice for others from underrepresented backgrounds? “Technical knowledge is valuable—it sharpens your skills and builds credibility. But more than that, pursuing advanced certifications gives you the confidence and language to have the kinds of deeper, more meaningful conversations with the people and communities you want to serve.”
We’re honored to support professionals like Kris through scholarships that remove barriers and open doors to lifelong learning and leadership. Learn more or apply at https://hubs.li/Q03nxYY80.
,