01/17/2026
A wonderful experience to celebrate all the winners of the Boone Chamber of Commerce Businesses of the Year!
On behalf of Appalachian State University, I was honored to accept the 2025 Watauga County Large Business of the Year Award at the 2026 High Country Economic Kickoff Luncheon, hosted by the Boone Area Chamber of Commerce, Blowing Rock Chamber of Commerce and the Watauga Economic Development Commission on Jan. 15. In this photo, taken by App State alumna and freelance photographer Martha McGougan ’22, I’m accepting the award from local business owner and event sponsor Collette Woodruff, PC.
I greatly appreciate this recognition by the Boone Area Chamber of Commerce’s Business Development Committee and accepted this award on behalf of the 21,798 students at App State — 18,000 of whom live in the Boone area and contribute to the local economy; the more than 3,600 faculty and staff, who live and work in the High Country; the more than 150,000 alumni, 75% of whom live and contribute to their communities across the state of North Carolina; and the many leaders who have come before me — especially our founders, B.B., D.D. and Lillie Shull Dougherty, whose bold vision of educational access and student success continues to guide us.
More than 126 years ago, Boone community members provided funding and supplies to build our very first living and learning spaces. Through prosperity and extreme challenges, we have remained linked, and I am incredibly grateful to be part of this strong legacy of collaboration, which was built on the noble ambition of serving the people of this region. I look forward to being part of a future in which we continue to build on this extraordinary partnership in new ways — to shape an even brighter, more resilient, enterprising and robust future for our region. Thank you to the Boone Area Chamber of Commerce for recognizing Appalachian State University with this distinguished honor.