In October of 1990, at the encouragement of many insurance and financial planning practitioners, David Lee Cobb entered into the investment, life insurance, and financial estate planning industry. from Western Michigan University, with an emphasis in Accounting & Finance, as well as obtaining several professional designations, David has spent 31 years consulting and advising both businesses and pr
ofessionals in the Greater Grand Rapids area while establishing leadership within the industry and community. He also serves clients throughout Michigan and the US. He is dedicated to the companies’ mission to help families and businesses protect their incomes, lifestyles and assets through prudent careful planning. Today David is Founder & President of Innovative Financial Group (IFG), Innovative Insurance Advisors, LLC (IIA), and Innovative Capital Management, LLC (ICM) and remains a leader in the Life Insurance, and Financial Planning industry. David presides over an experienced team of highly qualified professionals who all are licensed agents through the State of Michigan, “Office of Financial and Insurance Regulation.”
David Lee Cobb is an independent financial advisor who is committed to helping clients work toward their financial and retirement goals; specifically helping them strive for their maximum financial potential. Clients of David have been able to achieve additional benefits in the areas of tax savings, increased lifetime retirement income streams and improved protection management for a more confident financial life through his planning process. David and his team have worked with hundreds of West Michigan business owners and professionals, always with the goal of helping them maximize their life insurance portfolios, annuity portfolios, employee benefit plans, retirement and asset protection plans. David is recognized for providing top notch personal service to his clients. His initiative, passion, and loyalty have been hallmarks of the companies’ success. David and his team pride themselves as not only being “innovative”, but highly service responsive and efficient. In his free time, David loves to travel, play racquetball, paddle ball, play golf, downhill snow ski, spend time with his family and teach Spinning in his spare time! He also enjoys serving on boards & committees and volunteering for a number of non-profit organizations in West Michigan. Lastly, David serves in the Enforcement Unit of the Traffic Squad for the Kent County Sheriff’s Department as Deputized Sheriff. While this is a voluntary and unpaid position, David considers it an honor to be a part of an organization, that gives back so much to the area communities.
