Iron Capital

Iron Capital Iron Capital Advisors is part of AssuredPartners Investment Advisors, LLC (APIA), a registered investment adviser. We joined APIA in 2024.

In 2023 Iron Capital celebrated 20 years as an independent RIA providing direct access to expert investment counsel. Iron Capital Advisors provides independent, customized investment counsel to individual, corporate and institutional clients nationwide. In an industry rife with conflicts of interest, we are a privately owned, fee-only firm focused exclusively on providing objective, exceptional advice and service to our clients.

New episode from our Chuck & Michael Talk Investing podcast: "You've Been Lied To About Target Date Funds" - Episode 26C...
05/15/2026

New episode from our Chuck & Michael Talk Investing podcast: "You've Been Lied To About Target Date Funds" - Episode 26

Chuck and Michael welcome special guest Andrew Jacobs van Merlen, CFA, Portfolio Manager for T. Rowe Price Target Date Strategies, for a conversation about the evolution of the $5.2 trillion target date retirement fund industry. They discuss how T. Rowe's target date retirement funds have evolved from a simple product into a sophisticated team now allocating $585 billion in assets. It's a common misconception that these funds are basic, when in reality they are far more sophisticated than anything anyone can do on their own. Let's explore the hidden sophistication in your retirement plan's "simplest" option.

Let's explore the hidden sophistication in your retirement plan's "simplest" option. Chuck and Michael welcome special guest Andrew Jacobs van Merlen, Portfolio Manager for T. Rowe Price Target Date Strategies, for a conversation about the evolution of the $5.2 trillion target date retirement fund i...

"Passive or active? That is the question investors often ask. What they mean is, should I invest in a fund that is “acti...
05/12/2026

"Passive or active? That is the question investors often ask. What they mean is, should I invest in a fund that is “actively” managed or should I invest in a “passive” fund that simply mirrors a market index? There are good arguments for both approaches, but more importantly, is that even the right question?"

Read or download the full article from our spring issue of The Quarterly Report newsletter, "Intentional"

Passive or active? That is the question investors often ask. What they mean is, should I invest in a fund that is “actively” managed or should I invest in a “passive” fund that simply mirrors a market index? There are good arguments for both approaches, but more importantly, is that even the...

New on our Perspective blog this week: I Was on PTO on Doomsday“Why The Global Economy Will Begin To Collapse In Eight D...
04/23/2026

New on our Perspective blog this week: I Was on PTO on Doomsday

“Why The Global Economy Will Begin To Collapse In Eight Days” – This headline greeted me in my Substack feed upon my return from a family vacation. Unfortunately, by the time I saw the article it had been 14 days since it was published. I was too late. After 30-plus years of prudently investing my clients’ assets, the global economy collapsed while I was drinking mango margaritas at a pool bar in Tulum, Mexico. I simply cannot apologize enough...

Read the full post on our blog:
https://ironcapitaladvisors.com/i-was-on-pto-on-doomsday/

New Insight this week: Mastering The MarketI love spring. In my home state of Georgia, there is a significant event whic...
04/15/2026

New Insight this week: Mastering The Market

I love spring. In my home state of Georgia, there is a significant event which marks the season every year: The Masters Tournament, the annual golf tournament that transcends the game. One does not have to be a golfer or a golf fan to be a fan of the Masters; like the Super Bowl, Wimbledon, and the Kentucky Derby, it is bigger than its sport. What does Rory McIlroy's road to the win this year have to do with the market? Everything.

Read the full article on our website:
https://ironcapitaladvisors.com/insight/mastering-the-market/

I love spring. In my home state of Georgia, there is a significant event which marks the season every year: The Masters Tournament, the annual golf tournament that transcends the game. One does not have to be a golfer or a golf fan to be a fan of the Masters; like the Super Bowl, Wimbledon,...

Rule one: When you realize you have made a mistake, don’t make it worse. That seems like such an easy concept, but it is...
04/02/2026

Rule one: When you realize you have made a mistake, don’t make it worse. That seems like such an easy concept, but it is so hard in real life. It is our nature to fixate on the original mistake instead of dealing with where we are now. This happens in investing all the time: An investor makes a mistake like investing at the wrong time only to see their investment lose value, and then they turn it into two mistakes by selling at the very worst time. I fear we may be in one of those situations with the war in Iran.

Read the full post on our blog: https://ironcapitaladvisors.com/turning-one-mistake-into-two/

Address

3355 Lenox Road, Suite 925
Atlanta, GA
30326

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18004173804

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