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Resale StoreAs either an online business or a retail store front, resale is a hot business. Clothing first comes to mind...
03/11/2021

Resale Store
As either an online business or a retail store front, resale is a hot business. Clothing first comes to mind for this business, but you can sell just about anything else from sporting goods to furniture. I have also seen some stores successfully mix selling both new goods and resale goods. One of the most prominent examples of this is Amazon listing both new and used books side by side on their website.

There are a lot of things that I like about a resale store business. Perhaps the best aspect of this business is that you are not competing directly with lots of retailers selling highly similar items. Instead, you can put together a very unique mix of items that will give your store a personality and distinct position in the marketplace.

Handyperson BusinessWhen I was a teenager repairing my small sailboat in my front yard, a middle aged woman stopped her ...
03/11/2021

Handyperson Business
When I was a teenager repairing my small sailboat in my front yard, a middle aged woman stopped her car and asked if I was a carpenter. I paused for a second but then realizing that I might have an opportunity to make some money said “Sure!” She explained that she rented out a few cottages down the street which needed some simple repairs including replacing broken window panes.

Could I fix window panes, she asked. “No problem I responded.” Of course I had never fixed a window pane and had no idea how to do it. But that didn’t matter. What mattered was that I could try to figure it out and there was money to be made. So I went to the local hardware store and in three minutes, they explained how to repair broken windows and sold me the supplies. So that’s how I began a tiny handyperson business that summer.

Yoga ClassesIt seems like half the people I know are either taking yoga classes or giving yoga classes. One of my friend...
03/11/2021

Yoga Classes
It seems like half the people I know are either taking yoga classes or giving yoga classes. One of my friends is taking an online yoga class every morning at 7:30. I have another friend, almost 80 years old, who takes hot yoga classes several times a week. He loves it!

Another friend runs a business teaching yoga classes almost full time. She teaches smaller classes out of a small studio she set up in her house. She teaches some larger classes at a friend’s house, who she lets join her classes without charge.

Daycare BusinessOnce again, this is another business you can start small with little money in your home. And you can gro...
03/11/2021

Daycare Business
Once again, this is another business you can start small with little money in your home. And you can grow it at your own pace, just about as large as you want. For example Bright Horizons has grown to over 1,000 locations and over $1 billion in annual sales.

No matter how you measure it, daycare is a big business. In the US alone daycare is a $40 billion dollar a year industry with over 56,000 commercial locations and 21,000 locations run by nonprofits.

Daycare has that very important great business characteristic — repeat customers and steady income. It’s also flexible. You can start a daycare practice in your home, at a leased location or at a location provided by a third party such as a corporation that would love to have convenient daycare on its premises.

SEO (Search Engine Optimization) BusinessI first hired a search engine optimization firm in the 1990’s for a website bus...
03/11/2021

SEO (Search Engine Optimization) Business
I first hired a search engine optimization firm in the 1990’s for a website business I started called CareerCity.com, a job posting website that I sold a few years later. SEO was a great business then, and it’s still a great business today.

Every business wants to show up as high as they possibly can for important keywords on Google and other search engines. For popular search words the competition is fierce. So companies large and small hire SEO businesses to help improve their search engine rankings.

Some businesses will hire SEO firms on a one-shot basis to optimize their website or to compliment their own in-house SEO efforts. But what you really want is to get a monthly retainer to work with a firm on an ongoing basis to maximize their search engine placements.

Flower ShopI just sent some flowers out this afternoon. I did a Google search for a locally based florist. The first one...
03/11/2021

Flower Shop
I just sent some flowers out this afternoon. I did a Google search for a locally based florist. The first one I found online I decided not to patronize because their website didn’t impress me. They showed some sample flower arrangements but they were not clearly labeled, described or priced. The second local florist’s website was a lot better done so I ordered my flowers through them.

I want to SHOUT FROM THE ROOFTOP: YOU NEED A FABULOUS WEBSITE FOR ANY BUSINESS!! This is true for your floral shop – or virtually any other kind of business – and no matter how small. It’s not that hard to do. Let’s be clear about this: the first website I went to was not good enough and it received 0% of my business. The second website was good and it got 100% of my business.

That’s why in my course on digital marketing the first thing I talk about is how to make a great website. It’s not that hard to do. It doesn’t have to be a big website. It doesn’t have to be a complex website. But it needs to get the job done. And that includes doing whatever you can so it shows up at least in local search results.

03/11/2021

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