Financial Services Managers Association - FSMA

Financial Services Managers Association - FSMA Financial Services Managers Association (FSMA) Fortitude

We shall remain Steadfast in all our undertakings.

We are fully committed to the Association’s Purpose & Objects and will endeavour to value add and enhance the agency building system that forms the basic foundation of the distribution infra-structure prevailing in our industry. We recognize that professionalism could and would deteriorate into quackery unless we as leaders; are always vigilant to maintain high standards of professional excellence

that embraces Virtue and Honour. As such, while committed to excellence at all time, we shall be mindful of and guided by the four key Principles, the cornerstones that formed the basis of our Beliefs, Code of Ethics & Good Practices: – Fortitude, Sincerity, Magnanimous and Amiability. We shall exercise Patience, Perseverance, Courage and Moral strength in the face of adversity or affliction. Sincerity

As leaders, we must be willing and not feeling being coerced into what we have to do. We shall always be Passionate, exercise Integrity and be Upright in all our dealings. We shall be genuinely Honest and Truthful from the heart and complete absence of deceitfulness. Magnanimous

We shall be Generous and Honourable in our words and acts, Magnanimous in victory and exercising Humility in our failings. We shall be Kind, Forgiving and Respect the rights of individuals, and shall strive to promote Goodwill and provide Service to our fellowmen. Amiability

We shall be Affable and Empathetic as we recognise that harmonious atmosphere creates better understanding and higher achievement. We shall be Helpful, give Encouragement and be Compassionate to those who need our help and advice. Our Beliefs

Our Direct Distribution Agency System: –

We believe that it is probably the most effective distribution system, and that it’s through direct contact and “face to face” interviews with our clients that would enable us to acquire relevant and accurate information for us to provide them with the most appropriate and feasible recommendations suited to their needs and requirements. We believe that field agency leaders are the hearts and souls of our distribution system and its sustainability and perpetuity would depend heavily on the attitude of the leaders and their ability and willingness to generate not only genuine “Organic” but also healthy “Generic” growth in this agency based distribution system of our industry. Our Leadership & Our People: -

We believe that the Character and Quality of an agency is a Mirror Image of its Leader. As such, we shall endeavour to Lead by Example and be Role Models to our associates. Our actions should reaffirm our words and our deeds should reflect our beliefs and unwavering commitment to the success of our associates, the agency system and the industry. We believe in the principles of Servant Leadership, Good Governance, and Innovative Entrepreneurship. We believe that Detailed Planning and Proper Organization are essential for success and that Sincere Co-operation & Reciprocity have far more reaching effect than bitter rivalry, strife and destructive competitions. We believe in the proper and careful selection of our people to ensure that only those with the correct attitude and right attributes are invited into this noble, honourable and rewarding but highly demanding profession that requires full commitment and dedication in order to provide the best practices and services possible to the buying public. Our Professional Development: -

We believe that as field leaders, we ourselves must first be properly motivated and adequately trained before we can hope to impart the Knowledge & Skills or instil the Virtues into our juniors or associates. To remain relevant, we shall actively work to explore, discover and learn better ideas, reengineer and master new skills and be prepared to share the new found knowledge and know how with our fellow men. We believe that as leaders, we are responsible for the future of the people we brought in, the people who placed their faith and trust in us. We shall endeavour to nurture, guide and develop their full potential in the most appropriate manner possible. We shall ensure that they are taught to do the right things and to do things right. We believe this can only be achieved through quality training, supervision, coaching, mentoring and counselling. Code of Conduct & Ethics

Members of FSMA must always be vigilant to comply with the Constitution & By-laws, Rules & Regulations, Code of Conduct & Ethics of FSMA and any other rules & regulations or guidelines as set out in the other professional institutions that which the members may belong or be affiliated to. Members are also expected to be conversant with the MAS’ FAA Act (Cap110) and in particular; the Guidelines on Standards of Conduct for Financial Advisers with regards to: – Integrity, Objectivity, Confidentiality, Competency, Due Care & Diligence, Disclosure, Know Your Client, Conflict of Interest, Complaints, Compliance with Law. Members shall also endeavour to ensure that their associates and juniors are instilled with and mindful of the relevant Act, Governing Rules & Regulations and Guidelines on Best Business Practices so as not to bring ill repute to self or that could result in the public to lose confidence and trust in the Association, or the institutions they represent or the industry as a whole. Members shall observe and adhere to these moral principles in the conduct and management of their agency endeavours including business expansion and manpower growth. As proselytising practices and/or poaching activities are deemed to be unprofessional and detrimental to the healthy generic growth of the direct distribution agency system, members are warned against conducting such ill practices or unacceptable activities. Members are reminded that application of the highest ethical and moral standards shall be maintained and whenever any doubt should arise as to the right or ethics of our positions or actions, to resolve such doubts against ours

02/06/2026

Two to three months just to get my first two clients. That was my start. 📈

At one of our Power Talk, Candice Ong shared a powerful reminder: growth is not supposed to look instant. Her own journey moved like a staircase, one step at a time, never in one big leap.

That is why management felt like a huge jump. But the breakthrough came when she realized something essential: you must believe you can learn. 💡

A lot of people look at where they are now and compare it to the goal ahead. The gap feels too big, so they stop before they begin.

But the gap is where growth happens. If there is no gap, there is no growth. 🌱

She learned social media the same way — through trying, editing, testing, and learning over time. And that same mindset can be applied to management too.

You do not need to be fully ready today. You need to be willing to grow into it. 🚀

👉 Follow .sg for more powerful insights from our Power Talk series.

🪔 Wishing all who celebrate a peaceful and blessed Vesak Day.May this day bring you stillness, gratitude, and a renewed ...
31/05/2026

🪔 Wishing all who celebrate a peaceful and blessed Vesak Day.

May this day bring you stillness, gratitude, and a renewed sense of purpose — in your leadership and in life. 🌸

Happy Vesak Day from all of us at FSMA. 🙏

🌙 Selamat Hari Raya Haji to all our members and their families celebrating today.Hari Raya Haji is a reminder of faith, ...
27/05/2026

🌙 Selamat Hari Raya Haji to all our members and their families celebrating today.

Hari Raya Haji is a reminder of faith, sacrifice, and the courage to serve something greater than ourselves.

As leaders, these are values we carry into every conversation, every decision, and every person we choose to develop. 💪

Wishing you a blessed and meaningful celebration. 🤍

The life insurance industry paid out S$5.08 billion in claims and maturity payouts in Q1 2026 — the highest Q1 figure si...
25/05/2026

The life insurance industry paid out S$5.08 billion in claims and maturity payouts in Q1 2026 — the highest Q1 figure since 2021.

And new business premiums? Up 12.9% year-on-year to S$1.67 billion.

More Singaporeans are actively choosing to protect themselves and their families. 💪

For agency leaders, this is your signal — the demand is real and growing. The agencies investing in professional, client-first teams today will be the ones best positioned to serve it.

Is your agency ready? 👇

💬 A question for the weekend, leaders:What's one thing you'd tell your younger self about leadership?Drop it in the comm...
23/05/2026

💬 A question for the weekend, leaders:

What's one thing you'd tell your younger self about leadership?

Drop it in the comments — one line is enough. 👇

Someone reading this today might need to hear exactly what you have to say. 🤝

20/05/2026

Don't send ducks to eagle school. 🦅

At one of our Power Talk, Candice Ong shared one of the most honest lessons she's learned from listening to Jim Rohn — and it's something every agency leader needs to hear about recruitment.

Talent alone is not enough. Someone can be incredibly gifted, but without the desire to grow, nothing will work out. 🔥
And here's the hard truth she had to accept early in her career:

"I cannot give them the desire. They must want something out of their own life."

Your role as a leader is to facilitate and grow someone's ambition — but only if that ambition already exists within them. You cannot plant it from the outside. 🌱

If you are building an eagle culture, be intentional about who you bring in. Not everyone belongs in every environment — and that is okay. 💡
Stop trying to turn ducks into eagles. Find your eagles. Build your nest. 🦅

Who in your team is truly eagle material? 👇

👉 Follow .sg for more powerful insights from our Power Talk series!

💬 Here's a question worth sitting with this week:Are you managing your agency — or running it like a business?The differ...
18/05/2026

💬 Here's a question worth sitting with this week:

Are you managing your agency — or running it like a business?

The difference isn't just semantics. It changes how you make decisions, how you plan for growth, and how you think about the future of your team.

Managers react to what's in front of them.

Business owners plan, invest, and build for what's ahead. 💡

FSMA's Managing Agency Profitability Series (MAPS) is designed to shift exactly that mindset — helping senior leaders master:

📊 How daily decisions drive long-term profitability
💰 Managing costs and leveraging market conditions
🚀 Planning for growth — not just hitting this month's target
🧠 Leading with an entrepreneurial, business-owner mindset
📅 13–17 July 2026 | 4.5 days | IBF-STS Funded

👉 https://fsma.org.sg/education/maps/


FSMA-Financial-Services-Managers-Association-C.md

💡 Every week has a lesson — if you're paying attention.What is your Biggest leadership lesson from this week? 👇Let's lea...
15/05/2026

💡 Every week has a lesson — if you're paying attention.

What is your Biggest leadership lesson from this week? 👇

Let's learn from each other. 🤝

Robin Sharma's core idea is simple but powerful: the first hour of your day belongs to you — before the notifications, t...
13/05/2026

Robin Sharma's core idea is simple but powerful: the first hour of your day belongs to you — before the notifications, the team issues, and the back-to-back calls begin.

For agency leaders, that first hour could be the difference between reacting to your day and leading it.

🌅 Use it to plan your priorities

🌅 Use it to sharpen your mindset

🌅 Use it to move the needle on your agency before anyone else is even awake

The most productive leaders aren't busier — they just start better. 💡

Are you a morning person or a night owl? Drop it below 👇

🌸 This Mother's Day, we celebrate the women who lead with the greatest strength of all — love.To every mother in our FSM...
10/05/2026

🌸 This Mother's Day, we celebrate the women who lead with the greatest strength of all — love.

To every mother in our FSMA community — whether you lead a team by day and a family by night, or both at the same time — we see you, we honour you, and we are inspired by you every single day. 💐

The patience, resilience, and heart you bring to your family is the same strength that makes you an extraordinary leader.

Happy Mother's Day to all the amazing mothers. 🌹

Address

Blk 164 Bukit Merah Central #04-3621
Singapore
S(150164)

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+6565576402

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