30/05/2026
Many years ago, 13 years to be exact, I had the privilege to sit in front of a presentation of Dan Thurmon entitled “Off Balance on Purpose.” Little did I know how much that presentation will change me and the way I do my consultancy work.
Most business owners experiencing scarcity for the first time will not understand what going beyond scarcity would mean. Especially when finances are already off balance and an action will tip it even more.
Imagine the reaction I get when I tell them to go beyond scarcity. 😅 Imagine also the disbelief in the faces of everyone on the table. This phrase has caused me to lose more clients than keep them. 😂
The very few who believed are now the biggest companies in their industry. It takes a lot to turn around a company. The pivot strategy does not stay the same along the journey. Not to mention that people are wildcards in the equation. Yet, it can be done. I have done it many times. I have seen and experienced first hand how companies turn around from rags to riches.
Most of the time, the reason why startups are unable to scale is because they cannot go beyond their limitations. They are fixated with the now and the scarcity of resources that they fear tipping the balance even more.
I understand that. I do. But I would like to shift your attention to what happens to your body when you don’t eat or sleep well. You get sick, right? Businesses, too, get sick.
What will happen if you don’t seek medical attention? Chances are you will become more sick. If again you don’t get medical attention at the stage that you are more sick, you may not be able to go to work anymore causing you to lose your job.
This scenario is the same with businesses. Not doing what we are supposed to do because of scarcity may cause us to be absorbed even deeper into the quagmire. The worst case is when getting out of the predicament will exhaust everything that you have.
This is more often that not the cause of the rift between finance and operations. It is not that one wants the best for the company and the other one does not. It is that finance sometimes cannot see beyond the numbers in the presentation that the operations is making. I am not saying this is wrong. I am just pointing this out so you can be aware that improvements need to be made because this myopic view could cause the company to lose out on opportunities.
Do what you need to do to protect your market share even when spending for it may seem an addition to the ballooning expenses you are trying to curb. We sacrifice more to get a little and sometimes we give up more to get a share.
All this is not for today.
It is for the future of your business.
It is for you to be able to enter a new market.
It is for you to hold on to your market share.
Not doing so would mean your end.
We go beyond scarcity not just to survive but thrive.
We need to be off balance on purpose to continue to grow.
Tell me if you have ever been in this situation. Happy weekend !