21/01/2023
Success Principle #64
BRAND YOURSELF WITH AN ONLINE PERSONA
"Personal branding online is not about you; it's about your content. How do you become someone worth talking to, or even better, worth talking about?"
-Matthew Capala-
Everyday, millions of Internet users go online with little to no thought of the portrait they paint about themselves in the digital world. They make inflammatory comments on controversial blogs. They tweet meaningless messages about their personal life. They post questinable photos on their page. They upload videos of their hobbies, parties, vacations, and friends alongside professional clips at YouTube - never considering what this haphazard collection of information portrays about them. While much of this content can be removed, much more stays on the Internet as permanent, public content that can be searched instantly by a potential employer, investor, bank loan officer - even a first date.
Successful people, on the other hand, carefully manage their online persona. They post only information that will contribute positively to the image they present to the world. Even when they are voicing their opinions and bringing their personality to the Internet, they think about the impact it will have. They have mastered the art of appearing competent, authoritative, respected - someone worth lustening to - wherever they are found online.