22/06/2026
The most dangerous place to be in business isn't losing money. It's making good revenue and wondering where it all goes.
We see it constantly with NZ business owners.
Turnover is up. The team is busy. Invoices are going out. And yet, at the end of the month, the bank account doesn't reflect any of it.
Here's what's actually happening:
Revenue is vanity. Margin is sanity. Cash flow is reality.
You can turn over $1.2M a year and still be broke if your margins are thin, your costs are creeping, and your cash is tied up in unpaid invoices and slow-moving stock.
The fix isn't working harder or chasing more sales. It's understanding three numbers:
1. What does it actually cost you to deliver your product or service?
2. What percentage of every dollar billed do you actually keep?
3. How long between spending money and getting paid back?
When those three numbers are clear, decisions get easier. Pricing gets confident. Growth stops feeling like a gamble.
This is exactly the kind of clarity we build for our clients at Money Metrics. Not just the compliance stuff, the numbers that actually run your business.
And the first step is always the same: a conversation.