02/02/2026
๐๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ๐ฟ๐ & โ๐๐ถ๐ณ๐๐โ: ๐ฎ ๐๐ฎ๐
๐ฟ๐ฒ๐ฎ๐น๐ถ๐๐ ๐ฐ๐ต๐ฒ๐ฐ๐ธ
A recent article highlighted that influencers may be taxed on gifts received from brands.
This has raised questions โ but the tax principle itself isnโt new.
When free or promotional items are received ๐ถ๐ป ๐๐ต๐ฒ ๐ฐ๐ผ๐๐ฟ๐๐ฒ ๐ผ๐ณ ๐ฐ๐ฎ๐ฟ๐ฟ๐๐ถ๐ป๐ด ๐ผ๐ป ๐ฎ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ผ๐ฟ ๐ฝ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป, the issue is not what they are called, but ๐๐ต๐ ๐๐ต๐ฒ๐ ๐๐ฒ๐ฟ๐ฒ ๐ฟ๐ฒ๐ฐ๐ฒ๐ถ๐๐ฒ๐ฑ.
If an item is given because someone is an influencer, and it is connected to promoting, reviewing, or creating content, it may be regarded as ๐ถ๐ป๐ฐ๐ผ๐บ๐ฒ ๐ถ๐ป ๐ป๐ฎ๐๐๐ฟ๐ฒ, even if described as a โgiftโ.
Where such items are genuinely used in producing income โ for example, consumed or utilised for promotional content โ a ๐ฑ๐ฒ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป ๐บ๐ฎ๐ ๐ฏ๐ฒ ๐ฎ๐๐ฎ๐ถ๐น๐ฎ๐ฏ๐น๐ฒ, subject to evidence and proper substantiation.
This is not automatic. Facts matter.
A key consideration is control.
Once a content creator chooses which brands to work with and which products to accept, the arrangement begins to resemble ๐ป๐ผ๐ป-๐ฐ๐ฎ๐๐ต ๐ฐ๐ผ๐ป๐๐ถ๐ฑ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ณ๐ผ๐ฟ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐, rather than casual gifting.
This is not about punishment or crackdowns.
It is about recognising when content creation has evolved into a commercial activity, and applying tax rules consistently โ as expected by Lembaga Hasil Dalam Negeri Malaysia.
As always, tax is not about being clever.
It is about ๐ฐ๐น๐ฎ๐ฟ๐ถ๐๐, ๐ฐ๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐ฐ๐, ๐ฎ๐ป๐ฑ ๐ฑ๐ฒ๐ณ๐ฒ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐.
Some content creators welcome the latest income tax guidelines - including the need to declare gifts - though they call for more clarity on what exactly should be declared and how.